Marketing your app through Shopify

After you publish your app, you can use several methods to promote it to the Shopify community.

Using the Shopify Ecommerce Forums

You can promote yourself and your apps by creating value for merchants and other partners in Shopify’s Ecommerce University Forums. Being an active member in the forums and helping merchants solve issues will build trust with other members of the Shopify community. You can also suggest your app to merchants if you think it will help solve their issues. Participating in the forums can also give you ideas for improving your app, or building new apps.

Making a partner-friendly app

Partner-friendly apps can be installed for free by other Shopify partners. This helps promote your app to other developers, as well as partners who are helping merchants to set up their store. If other partners use your app and enjoy it, then they can help promote your app to merchants. When you submit your app to the app store, you can choose to make it a partner-friendly app. If you've already submitted your app, then you can email apps@shopify.com and ask us to make your app partner-friendly.

Making a freemium app

Freemium apps are free to download, but offer merchants in-app purchases that add extra features. Making a freemium app allows merchants to see how your app can add value to their store before they pay. The merchant can then decide to purchase your premium features. Offering a freemium app increases retention over time and increases the initial install rate. After you've shown merchants the value that your app can provide, you can consider transitioning your freemium app to a paid app.

Improving your app listing

Having a good app listing can encourage merchants to try your app. To improve your app listing, follow our guide on app listings.

Using merchant feedback

You can add positive feedback from merchants to your marketing material to help promote your app. You can collect feedback from reviews on the App Store, or by talking to merchants directly.

Getting positive reviews in the App Store can can increase your app’s SEO and encourage new merchants to try your app. For more information about reviews, see our guide on managing app reviews.

Word-of-mouth marketing

If merchants enjoy using your app, then they will be more likely to recommend your app to other merchants. You can follow our app success criteria to improve your app and provide good service to merchants using your app.