Getting featured on the Shopify App Store
Shopify features high-quality apps that have been especially useful for merchants in the Staff picks section of the Shopify App Store homepage:
Getting your app featured is a great way to help merchants discover and install your app. The homepage of Shopify’s App Store gets over 250,000 page views per week, which gives the featured apps a lot of visibility.
If your app is featured, then it can see an increased number of installs. To make sure merchants always have a seamless experience when downloading and using your app, perform a load test before your feature date to check if your app can handle the incoming traffic. You might also see an increase in support inquiries, so you should make sure that you're prepared to handle the new support traffic.