This page was printed on Sep 17, 2019. For the current version, visit https://help.shopify.com/en/api/app-store/being-successful-in-the-app-store/marketing-externally/press-release.
Although receiving positive reviews is one of the best ways to promote your app, you can also publish press releases to help get your product noticed.
Press release guidelines
Before you distribute a press release about your app, make sure that you reach out to firstname.lastname@example.org and let us know! If you will be mentioning Shopify, then we will need to review the release and share it with our legal team.
The review process can take up to a week to complete, so we recommend reaching out with your final press release as soon as possible. If you have any questions about the process or your release, please reach out to email@example.com and we’ll get back to you as soon as we can.
Press release template
You can follow this paragraph-by-paragraph template to write an effective press release: