Marketing activities

You can use the marketing activity extension to enable merchants to manage promotional campaigns and marketing automations from the Marketing page in Shopify admin using your app.

An example of a merchant creating a marketing activity.

Marketing on Shopify helps merchants find and sell to customers using a variety of means including content marketing, SEO, and social media. You can add the marketing activity extension to your app to surface your app directly in the Marketing page in Shopify admin.

Using a marketing activity extension, you can:

  • Configure the marketing activity form that is rendered in Shopify admin.
  • Enable merchants to preview marketing activities on your platform.
  • Manage a merchant's marketing onboarding state.
  • Manage the lifecycle of a merchant's marketing activities.
  • Track a merchant's marketing activity engagements.

In this section

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