Marketing activity engagements
Marketing activity engagements represent ways that potential customers interact with a marketing activity before they reach the shop's website. Engagements also contain information about ad spend if applicable. Comments, shares, and email opens are all examples of engagements for a marketing activity.
After you have created a marketing activity, you can create engagements to track its ad spend and interactions. Creating engagements is required for all marketing activities, but most types of marketing activities use only a subset of the possible engagement metrics.
For each marketing activity, the value of the cumulative field (
False) should remain the same across all of its engagement data. The cumulative boolean indicates whether each engagement sent is a lifetime value of all metrics or just a daily total for that day. If
True, then each engagement is a lifetime value for all metrics up to that occurred_on date, if
False, then each engagement is the total metrics for only that occurred_on date.
The full list of metrics you can send in an engagement can be found here.