Marketing activity engagements

Marketing activity engagements represent ways that potential customers interact with a marketing activity before they reach the shop's website. Engagements also contain information about ad spend if applicable. Comments, shares, and email opens are all examples of engagements for a marketing activity.

After you have created a marketing activity, you can create engagements to track its ad spend and interactions. Creating engagements is required for all marketing activities, but most types of marketing activities use only a subset of the possible engagement metrics.

For each marketing activity, the value of the cumulative field (True or False) should remain the same across all of its engagement data. The cumulative boolean indicates whether each engagement sent is a lifetime value of all metrics or just a daily total for that day. If True, then each engagement is a lifetime value for all metrics up to that occurred_on date, if False, then each engagement is the total metrics for only that occurred_on date.

The full list of metrics you can send in an engagement can be found here.

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