MarketingTactic

Version 2019-04

The available types of marketing event.

Show definition
"""
The available types of marketing event.
"""
enum MarketingTactic {
  """
  An abandoned cart recovery email.
  """
  ABANDONED_CART
  """
  An ad, such as a Facebook ad.
  """
  AD
  """
  An affiliate link.
  """
  AFFILIATE
  """
  A direct visit to the online store.
  """
  DIRECT
  """
  A display ad.
  """
  DISPLAY @deprecated(reason: "`DISPLAY` is deprecated. Use `AD` instead.")
  """
  A follow-up email.
  """
  FOLLOW_UP @deprecated(reason: "'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.")
  """
  A link.
  """
  LINK
  """
  A loyalty program.
  """
  LOYALTY
  """
  A messaging app, such as Facebook Messenger.
  """
  MESSAGE
  """
  A newsletter.
  """
  NEWSLETTER
  """
  A notification in the Shopify admin.
  """
  NOTIFICATION
  """
  A blog post.
  """
  POST
  """
  A promotional receipt.
  """
  RECEIPT @deprecated(reason: "'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.")
  """
  A retargeting ad.
  """
  RETARGETING
  """
  Paid search.
  """
  SEARCH @deprecated(reason: "`SEARCH` is deprecated. Use `AD` instead.")
  """
  Search engine optimization.
  """
  SEO
  """
  Popup on merchant's store.
  """
  STOREFRONT_APP
  """
  A transactional email.
  """
  TRANSACTIONAL
}

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Version 2019-07 (Latest)

The available types of marketing event.

Show definition
"""
The available types of marketing event.
"""
enum MarketingTactic {
  """
  An abandoned cart recovery email.
  """
  ABANDONED_CART
  """
  An ad, such as a Facebook ad.
  """
  AD
  """
  An affiliate link.
  """
  AFFILIATE
  """
  A direct visit to the online store.
  """
  DIRECT
  """
  A display ad.
  """
  DISPLAY @deprecated(reason: "`DISPLAY` is deprecated. Use `AD` instead.")
  """
  A follow-up email.
  """
  FOLLOW_UP @deprecated(reason: "'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.")
  """
  A link.
  """
  LINK
  """
  A loyalty program.
  """
  LOYALTY
  """
  A messaging app, such as Facebook Messenger.
  """
  MESSAGE
  """
  A newsletter.
  """
  NEWSLETTER
  """
  A notification in the Shopify admin.
  """
  NOTIFICATION
  """
  A blog post.
  """
  POST
  """
  A promotional receipt.
  """
  RECEIPT @deprecated(reason: "'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.")
  """
  A retargeting ad.
  """
  RETARGETING
  """
  Paid search.
  """
  SEARCH @deprecated(reason: "`SEARCH` is deprecated. Use `AD` instead.")
  """
  Search engine optimization.
  """
  SEO
  """
  Popup on merchant's store.
  """
  STOREFRONT_APP
  """
  A transactional email.
  """
  TRANSACTIONAL
}

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

Version 2019-10 (Release candidate)

The available types of marketing event.

Show definition
"""
The available types of marketing event.
"""
enum MarketingTactic {
  """
  An abandoned cart recovery email.
  """
  ABANDONED_CART
  """
  An ad, such as a Facebook ad.
  """
  AD
  """
  An affiliate link.
  """
  AFFILIATE
  """
  A direct visit to the online store.
  """
  DIRECT
  """
  A display ad.
  """
  DISPLAY @deprecated(reason: "`DISPLAY` is deprecated. Use `AD` instead.")
  """
  A follow-up email.
  """
  FOLLOW_UP @deprecated(reason: "'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.")
  """
  A link.
  """
  LINK
  """
  A loyalty program.
  """
  LOYALTY
  """
  A messaging app, such as Facebook Messenger.
  """
  MESSAGE
  """
  A newsletter.
  """
  NEWSLETTER
  """
  A notification in the Shopify admin.
  """
  NOTIFICATION
  """
  A blog post.
  """
  POST
  """
  A promotional receipt.
  """
  RECEIPT @deprecated(reason: "'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.")
  """
  A retargeting ad.
  """
  RETARGETING
  """
  Paid search.
  """
  SEARCH @deprecated(reason: "`SEARCH` is deprecated. Use `AD` instead.")
  """
  Search engine optimization.
  """
  SEO
  """
  Popup on merchant's store.
  """
  STOREFRONT_APP
  """
  A transactional email.
  """
  TRANSACTIONAL
}

Values

TRANSACTIONAL

A transactional email.

AD

An ad, such as a Facebook ad.

AFFILIATE

An affiliate link.

DIRECT

A direct visit to the online store.

RETARGETING

A retargeting ad.

SEO

Search engine optimization.

STOREFRONT_APP

Popup on merchant's store.

ABANDONED_CART

An abandoned cart recovery email.

LINK

A link.

LOYALTY

A loyalty program.

MESSAGE

A messaging app, such as Facebook Messenger.

NEWSLETTER

A newsletter.

NOTIFICATION

A notification in the Shopify admin.

POST

A blog post.

DISPLAY deprecated

A display ad.

Deprecation warning

DISPLAY is deprecated. Use AD instead.

FOLLOW_UP deprecated

A follow-up email.

Deprecation warning

'FOLLOW_UP' is deprecated. Use 'TRANSACTIONAL' instead.

RECEIPT deprecated

A promotional receipt.

Deprecation warning

'RECEIPT' is deprecated. Use 'TRANSACTIONAL' instead.

SEARCH deprecated

Paid search.

Deprecation warning

SEARCH is deprecated. Use AD instead.

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