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Syncing your products

When you set up the Google Shopping app, all of the products that are available to your online store are synced with Google Merchant Center. The app uses product data to categorize your products for Google Shopping ads. There are a few types of product data required to publish your products on Google Shopping.

Google sets a strict 30-day expiry policy on synced product data, so the Google Shopping app updates your products automatically within that 30-day period to avoid account suspension or loss of product data.

Choosing which products to sync with the Google Merchant Center

When you set up the Google Shopping app, all of the products that are available to your online store are synced with Google Merchant Center. If you prefer to choose which products to sync, then you can change the availability of a single product manually or do a bulk action to change the availability for several products.

When you add a product to Shopify after the Google Shopping app is set up, you need make it available to the Google Shopping app before it will sync with Google Merchant Center. You can also use a bulk action to make several products available to Google Shopping. Learn more about making products available to channels and apps.

Product requirements

Google requires specific information about your products before you can publish them on Google Shopping. The Google Shopping app imports your existing product data from Shopify, but you might need to add some additional information before you can sync products with Google Merchant Center.

Most products only need the following information added:

Google also has specific requirements for the following product categories:

  • Apparel & accessories
  • Media
  • Books

Product options, including variants, need to be in English to sync with Google.

Google Product Category

To make sure that your products are categorized accurately on Google, you should add a Google Product Category to products. If you don't add a product category, then Google automatically assigns a category to the product, but you might encounter errors. Read Google's guide to product categories to learn more.

Unique product identifiers

Google requires you to have a unique product identifier for each of your products. These identifiers let Google match your product with similar products on Google Shopping. If these identifiers aren't correct, then Google doesn't publish your products and your account could be suspended. Learn more about unique product identifiers from Google Merchant Center Help.

If a product has a GTIN (Global Trade Item Number), then you need to add it before you can publish the product. You can add a GTIN in the details of a product variant.

For products without a GTIN, you need to add an MPN (Manufacturer Part Number) and brand to the product data in the Google Shopping app.

Add product data

Steps:

  1. From the Shopify admin, go to Apps > Google Shopping.

  2. Go to Products.

  3. Click Edit Google Shopping fields.

  4. If your product doesn't have a GTIN or MPN because it's a custom product, then check This is a custom product.

  5. In the Product categorization section, make changes to the product data to suit Google Shopping product requirements.

  6. Optional: Add custom labels.

  7. Click Save.

You can also use a bulk action to change the product data for several products at the same time.

Add product information to meet specific category requirements

Google has specific requirements for products that are in the Apparel & accessories, Media, or Books Google Product Categories. When you select a category for a product in the Google Shopping app, you need to add this additional product information.

Apparel and accessories product requirements

Products in the Apparel & accessories category might require specific product data before they will be published. To determine if you need to include the product data, see Google Merchant Center Help guidelines for the following:

Media product requirements

Products in the Music, Movies, or Video games categories are required to have a UPC, EAN, or JAN as the unique product identifier. Learn more about Google unique product identifiers from Google Merchant Center Help.

Book product requirements

Products in the Books category are required to have an ISBN as the unique product identifier. Learn more about Google unique product identifiers from Google Merchant Center Help.

Optimizing product titles and descriptions for Google Shopping campaigns

The keywords that you use in your product titles and descriptions can help customers to find your products on Google Shopping.

When you're syncing products to Google Shopping, you can either sync your product titles and descriptions, or use the title tag and meta description from the search engine listing. You might want to use the search engine listing title tag and meta description so that you can include more keywords for search engine optimization on Google Shopping without changing the product information in your online store.

To use title tags and meta descriptions for your products on Google Shopping, first you need to select the preference from the Google Shopping app.

Steps:

  1. From your Shopify admin, go to Apps > Google Shopping.
  2. Go to Merchant Center account.
  3. In the PRODUCT TITLE PREFERENCE section, select SEO product title to use the search engine optimized product tag for your products on Google Shopping.
  4. In the PRODUCT DESCRIPTION PREFERENCE section, select SEO product description to use the search engine optimized meta description for your products on Google Shopping.

You can view and edit the search engine optimized title tag and meta description from a product's details page. Learn more about adding keywords for search engine optimization.

Product status

The Google Shopping app displays the status of your products on the Google Shopping > Products page. There are three possible product statuses:

  • Not approved - Products with the Not approved status are not synced with the Google Merchant Center because of one or more errors or missing product data.
  • Pending - Products with the Pending status have changes in Shopify that have not yet been synced to the Google Merchant Center.
  • Approved - Products with the Approved status are successfully synced to the Google Merchant Center.

To solve product errors, click the product name to make changes in the product details page to suit the Google Shopping product requirements. When you make a change to a product it's automatically synced with the Google Merchant Center.

Changes to the products' information in Shopify can cause successfully synced products to have errors and warnings. Check the Google Shopping app periodically to make sure that your products continue to sync.

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