You can use the Product Reviews app to add a customer review feature to your products. This lets your customers engage with your business, as well as each other, to encourage sales.
The Product Reviews app supports Google microdata (sometimes referred to as "rich snippets" or "structured data"). The app automatically adds an aggregate review score that appears in your search results on Google, which helps to increase traffic from organic searches:
In this section:
Importing and exporting reviews Understand how to import and export reviews using the Product Reviews app.
Using the app Learn how to integrate product reviews and review score badges into your store with the Product Reviews app.
Managing reviews Manage the reviews that you get on your store.
Customization Customize the look and feel of your reviews and review form.
Advanced customization Customize the look and feel of your reviews and review form with more advanced CSS.