Choosing apps

The Shopify App Store has thousands of apps to help you build your business. When choosing an app for your store, begin by asking yourself a few questions:

• What does my store need outside of Shopify’s core features?
• What would increase my sales (for example, better SEO, marketing, scheduled store sales)?
• What would make managing my store easier (for example, bulk print shipping labels)?
• How much do I want to spend on apps?

App reviews

Reviews from other merchants are one of the best ways to evaluate if an app is right for your business. Star ratings offer insight into how merchants feel about the overall experience of the app. Overall ratings are weighted averages that prioritize the most timely and relevant reviews. Select apps feature review summaries powered by Shopify Magic, which provides an easy-to-read overview of merchant experiences with the app.

You can review apps that you've installed on your store. You can leave one review per app, but you can update that review, including its star rating, after it's been published. Developers can reply to reviews with support tips or extra context. You can post reviews in your preferred language, but note that most reviews are in English.

When your review is published, it displays your store name, your country or region, and how long you've had the app installed. Submitting a review doesn't guarantee it will be published, and there may be a delay before publication to ensure that all reviews comply with our policies. Reviews may also be removed or archived over time to prioritize the most timely, relevant, and helpful information.

Note

If you encounter a fake, incentivized, or non-compliant review, then you can report a violation.

App charges

Paid apps have a monthly fee, a one-time fee, or a fee every time you use it. Most paid apps also offer a free basic plan or a free trial period so you can try the app before purchasing it. You can review the pricing details for an app by clicking the app and scrolling down to the Pricing section.

Most apps created by Shopify are free.

Note

If you pause or deactivate your store, then you might still continue to be billed by the app developer of any app you have installed. Make sure to uninstall any apps you no longer want to use before pausing or deactivating your store.

Tip

To see more videos, visit our YouTube channel.

App compatibility

Not every app is built to work on every store. Some apps are designed to work with specific store settings. To prevent you from installing apps that don't work on your store, app developers can set installation requirements for their apps.

If your store’s settings don’t meet an app’s installation requirements, then the app is marked as Not compatible in the Shopify App Store. On the app listing page for an incompatible app, you can review which installation requirements don't meet your store's settings. You can't install the app unless those settings change.

If an app that you've already installed becomes incompatible with your store, then you'll get an app notification in the Shopify admin that explains what store settings are incompatible with the app.

Installation requirements are associated with store settings that are difficult to change, such as your business location or the countries you ship to. In most cases, we recommend you find alternative apps that work for your store, unless you're planning to change your business setup.

Note

If you do make changes to your store to meet an app’s requirements, then it can take up to 1 hour before you’re able to install the app. During this time, the app continues to display the button labeled Not compatible.

Installation requirements

There are 5 types of installation requirements that an app can have:

• Point of sale: The app works with stores that have the Shopify Point of Sale channel.
• Shipping countries: The app works with stores that ship to at least one of the specified countries. The countries you ship to are set by your shipping zones.
• Currency: The app works with stores that sell in at least one of the currencies that the app supports.
• Business address: The app works with stores with a primary business address in a country that the app supports.
• Online Store: The app works with stores that have the Online Store channel.
  • Some apps that work with the Online Store channel might only be compatible with vintage themes. If you use an Online Store 2.0 theme, then you should read the app listing and documentation to understand whether the app is compatible with your theme. Learn more about using apps with the Online Store channel.

Grow your business

Browse the Online Store 2.0 app collection to find apps that integrate seamlessly with your online store. You can add app functionality anywhere in your theme by using app blocks and app embeds.