Blended and dedicated stores on B2B

Before setting up B2B on Shopify, it's important to decide whether you want to open a blended store or a dedicated store. Certain features might not be able to differentiate between B2B (business-to-business) and DTC (direct-to-consumer) orders, resulting in indiscriminate customer notifications, changes to orders, and reports.

Review the following comparisons between a blended store and a dedicated store.

Blended stores

A blended store is a store that accepts both B2B and DTC orders. In a blended store:

Using a blended store allows you to manage all your business data in one place without the need to differentiate between B2B and DTC customers. However, if you require different settings for your customers, then consider opening a dedicated store.

Dedicated stores

A dedicated store is exclusively used by B2B customers. In a dedicated store, you can create settings specific to B2B customers without requiring code modifications. Here are the changes you can make in a dedicated store:

Using a dedicated store allows you to segment inventory and business data between your B2B and DTC stores. You can use scripts and discount codes exclusively for B2B customers. However, opening a dedicated store for B2B requires creating a new store, setting up any existing integrations, and managing dedicated store settings separately. If you don't need to differentiate between B2B and DTC customers, then a blended store might be more suitable.

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