Online store customization in B2B
You can customize your online store to optimize the shopping experience for B2B customers:
- If you operate a dedicated B2B store, then you might want to gate your store to limit access to only logged-in B2B customers or use Shopify’s built-for-B2B theme, Trade.
- If you operate a blended store, then you can customize your online store to offer different experiences for your B2B and D2C customers by using Markets. You can also customize the online store experience for different groups of B2B customers by using Markets.
You can also add B2B features to your online store, such as quantity rules, volume pricing and quick order list. You also have an option to build a custom online store with Headless.