Displaying metaobjects on your online store
You can use metaobjects to create reusable, structured content and display it in your online store.
For example, you can create ambassador or influencer profiles with images and text fields and then display them on a page in your online store. Because metaobjects are reusable and stored in the Custom data section of your Shopify admin instead of your theme, you can easily add the profiles to multiple areas of your theme, as well as add them to a new theme without recreating the data.
You can also use metaobjects to build and publish landing pages.