Customer experience

When your store uses the new version of customer accounts, your customers can sign in to their account on your store using a passwordless login, or by signing in with their Shop account.

Customer account creation and login

If your customer has a customer profile in your Shopify admin, then they already have an account. They can log in with the email address associated with their customer profile to view their orders and account information. When a customer enters their email address, they receive an email with a one-time, 6-digit code that they need to enter to log in.

If someone logs in with an email address that’s not associated with an existing customer profile, then a new customer profile is created automatically.

If your customer has a Shop account, then they're prompted to sign in with Shop, or they can still log in with a one-time code sent to their email. Both methods allow customers to sign in or create an account. Customers signed in with Shop reach checkout with saved shopping information pre-filled, defaulting them to checkout in one tap with Shop Pay.

Updating customer accounts

Customers can update their account details by logging into their account from the storefront.

Steps:

1. The customer navigates to your online store, and then clicks the login button.
2. The customer enters their email address. After they receive an email with their login code, they enter it to access their account page.
3. In their account page, the customer clicks their initials in the top right, and then clicks Account information.
4. To edit their name, the customer clicks the pencil icon in the Profile section.
5. To edit their shipping details, the customer clicks the pencil icon beside their address in the Addresses section.

Sign in with Shop

If you have Shop Pay activated, then your customer can sign in with their Shop credentials and saved passkeys. Sign in with Shop is activated automatically for customer accounts, and can only be removed from your store if you deactivate Shop Pay.

Learn how to add a Sign in with Shop button to your store.