Customer segmentation

Customer segmentation lets you group together customers who have similar characteristics into a customer segment. You can build customer segments that meet your business needs by using the filter names, operators, and values. Your customer segments help you to communicate effectively by sending the right message to the right customers at the right time.

You can use customer segments to benefit your store in the following ways:

  • Learn more about your customers, and discover specific information about your customer's purchasing behavior. For example, you can identify how many customers have an address in a particular city, or who your most loyal customers are.
  • Create targeted marketing campaigns that use personalized messaging. For example, you can share a promotion with your regular customers that's different than one that you'd share with customers who haven't made a purchase yet. Or, you can promote products and events to customers in a specific geographic location.
  • Develop cost-efficient marketing strategies for your business using predicted spend tier.

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