Creating discount codes

You can offer your customers a fixed value, percentage, or shipping discount on products, collections, or variants in your store. If you're selling online, then you can also offer buy X get Y discounts to encourage customers to buy items.

You can also specify:

• the dates for which the code is valid
• the number of times that a code can be used
• a minimum order amount before the code can be used
• which products, collections, or variants the discount can be applied to.

A discount code can apply to up to 100 specific products and variants.

All Shopify plans include discount codes. There's a limit of 20,000,000 unique discount codes for each store.

Your customers can redeem discounts codes in your online store, or in person if you're using Shopify POS.

Note

Buy X get Y promotions are currently available only for selling online.

After your discount codes are set up, you can use the Sales by discount report to find out how often your discount codes are being used. For details on the report, refer to Sales by discount.

Tip

To see more videos, visit our YouTube channel.

Create a fixed value or percentage discount

Steps:

Desktop

1. From your Shopify admin, go to Discounts.

2. From the Discounts page, click Create discount.

3. In the Discount code section, enter a name for the new discount code, for example, 15offnecklaces. To generate a random discount code, click Generate code.

Note

Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

1. In the Types section, select the discount type that you want to create.

2. In the Discount value box, enter a monetary or percentage value for the discount.

3. In the Applies to section, select what this discount applies to: all products, specific collections, or specific products.

Note

Collections can't hold individual product variants. If you add a product variant to a discounted collection, then the discount applies to every version of the product.

• If the discount applies to specific collections or products, then use the search field or the Browse button to add them to the discount.
• If you want to remove a collection or product from the discount, then click X to delete it from the list.

1. Optional: If you're creating a fixed value discount code that can be applied to specific products or collections, then you can check Only apply discount once per order to limit the customer to using the code only once per order. Otherwise, the discount applies to all eligible products in the order.

2. Optional: If you want to set a minimum requirement for the discount, then select one in the Minimum requirements section.

   • Minimum purchase amount requires customers to spend a minimum amount to qualify for the discount.
   • Minimum quantity of items requires customers to order a minimum number of products to qualify for the discount.

Note

If the discount applies to a specific product or collection, then only these items contribute to the minimum purchase or quantity amounts.

1. In the Customer eligibility section, select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.

   • Use the search field to choose the individuals or groups that you want to receive the discount. Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.
   • To remove an individual customer or group of customers from eligibility for a discount, click the X next to the customer's or group's name.

2. If you want to limit discount usage, then check one of the options in the Usage limits section:

   • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer. This only applies to fixed value discounts.

3. Use the calendar in the Active dates section to set the start date for the discount.

• If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount ends.
• If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

Note

The time when the discount starts and ends depends on the time zone that you selected in your Shopify admin. For example, if your store’s time zone is Eastern Standard Time (EST) and you select a start date of November 26, then your discount starts at 12:00 a.m. EST on November 26.

1. Click Save discount.

Your new discount now appears in the Discounts tab in your Shopify admin. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

iPhone

1. From the Shopify app, go to Store > Discounts.

2. From the Discounts page, tap the + button.

3. In the Discount code section, enter a name for the new discount code, for example, 15offnecklaces. To generate a random discount code, tap Generate code.

Note

Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

1. Tap Discount type and select the type of discount that you want to create.

2. In the Discount value field, enter the percentage or dollar value of the discount.

3. Tap Applies to and select what this discount applies to: all products, specific collections, or specific products.

Note

Collections can't hold individual product variants. If you add a product variant to a discounted collection, then the discount applies to every version of the product.

• If you want the discount to apply to specific collections or products, then choose Specific collections or Specific products. Tap Add and select the products or collections that you want to apply the discount to. Tap Done to save your changes.
• To remove a collection or product from the discount, tap Edit and deselect the product or collection.

1. Optional: If you're creating a fixed value discount code that can be applied to specific products or collections, then you can check Only apply discount once per order to limit the customer to using the code only once per order. Otherwise, the discount applies to all eligible products in the order.

2. Optional: If you want to set a minimum requirement for the discount, then select one in the Minimum requirements section:

   • Minimum purchase amount requires customers to spend a minimum amount to qualify for the discount.
   • Minimum quantity of items requires customers to order a minimum number of products to qualify for the discount.

Note

If the discount applies to a specific product or collection, then only these items contribute to the minimum purchase or quantity amounts.

1. Tap Customer eligibility and select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.

• Tap Add and select the customers or groups of customers that you want to apply the discount to.

• Tap Save to save your changes. Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.

  To remove an individual customer or group of customers from eligibility for a discount, tap Edit and deselect the customer or group of customers.

1. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:

   • Limit number of times this discount can be used in total lets you set a total number of times that a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer. This only applies to fixed value discounts.

2. Tap Active dates to set the start date for the discount.

• If you want to set an end date for the discount, then enable Set end date and use the end date calendar to choose when the discount will end.
• If you don't choose an end date for your discount, then it doesn't expire.
• If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

Note

The time when the discount starts and ends depends on the time zone that you selected in your Shopify admin. For example, if your store’s time zone is Eastern Standard Time (EST) and you select a start date of November 26, then your discount starts at 12:00 a.m. EST on November 26.

1. Tap Save.

Your new discount now appears in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Android

1. From the Shopify app, go to Store > Discounts.

2. From the Discounts page, tap the + button.

3. In the Discount code section, enter a name for the new discount code, for example, 15offnecklaces. To generate a random discount code, tap Generate code.

   Note

   Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

4. Tap Discount type and select the discount type that you want to create.

5. In the Discount value field, enter the percentage or dollar value of the discount.

6. Tap Applies to and select what this discount applies to: all products, specific collections, or specific products.

   Note

   Collections can't hold individual product variants. If you add a product variant to a discounted collection, then the discount applies to every version of the product.

• Optional: If you want the discount to apply to specific collections or products, then choose Specific collections or Specific products. Tap + and select the products or collections that you want to apply the discount to. Tap ✔ to save your changes.

  To remove a collection or product from the discount, tap the pencil icon and deselect the product or collection.

1. Optional: If you're creating a fixed value discount code that can be applied to specific products or collections, then you can check Only apply discount once per order to limit the customer to using the code only once per order. Otherwise, the discount applies to all eligible products in the order.

2. Optional: If you want to set a minimum requirement for the discount, then select one in the Minimum requirements section:

   • Minimum purchase amount requires customers to spend a minimum amount to qualify for the discount.
   • Minimum quantity of items requires customers to order a minimum number of products to qualify for the discount.

   Note

   If the discount applies to a specific product or collection, then only these items contribute to the minimum purchase or quantity amounts.

3. Tap Customer eligibility and select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.

   • Tap + and select the customers or groups of customers that you want to apply the discount to.
   • Tap ✔ to save your changes. Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.

   To remove an individual customer or group of customers from eligibility for a discount, tap the pencil icon and deselect the customer or group of customers.

4. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:

   • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer. This only applies to fixed value discounts.

5. Tap Active dates to set the start date for the discount.

• If you want to set an end date for the discount, then enable Set end date and use the end date calendar to choose when the discount will end.

• If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

  Note

  The time when the discount starts and ends depends on the time zone that you selected in your Shopify admin. For example, if your store’s time zone is Eastern Standard Time (EST) and you select a start date of November 26, then your discount starts at 12:00 a.m. EST on November 26.

1. Tap ✔.

Your new discount appears in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Tip

If your discount is set to discount all products, then the discount is applied proportionally to all items in the cart. For example, if you have a $50 discount applied on a cart with a $50 and a $100 item, then the first item is discounted by $16.50 and the second one by $33.50. If the total price of the order is less than $50, then the value of each item is discounted to $0. The order value can't go under $0.

Create a free shipping discount

If you want to offer free shipping, then you can create a free shipping discount.

Free shipping discounts will never automatically apply to an order. Your customers need to enter the code during checkout to receive the discount. To automatically offer your customers free shipping based on their order price, you must set a free shipping rate.

Note

Set up a free shipping rate under the Shipping and delivery page in your Shopify admin. This is applied to all orders that meet the free shipping criteria you've set.

Steps:

Desktop

1. From your Shopify admin, go to Discounts.

2. From the Discounts page, click Create discount.

3. In the Discount code section, enter a name for the new discount code. To generate a random discount code, click Generate code.

4. In the Options section, select the Free shipping discount type.

5. In the Countries section, leave All countries selected or choose the countries that you want the discount to apply to.

   If you want to exclude free shipping for shipping rates over a certain monetary value, then check Exclude shipping rates over a certain amount and enter the amount in the field. This discount applies to shipping rates only, and is unrelated to order amounts.

6. Optional: In the Minimum requirements section, select Minimum purchase amount or Minimum quantity of items, and then enter the dollar value or number of items that need to be added before the discount code applies.

7. In the Customer eligibility section, select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.

• Use the search field to choose the individuals or groups that you want to receive the discount. Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.
• To remove an individual customer or group of customers from eligibility for a discount, click the X next to the customer's or group's name.

1. Discount usage is unlimited by default. If you want to limit discount usage, then check one of the options in the Usage limits section:

   • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer.

2. Use the calendar in the Active dates section to set the start date for the discount. If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount will end:

   If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

   Note

   The time when the discount starts and ends depends on the timezone that you selected in your Shopify admin. For example, if your store’s timezone is Eastern Standard Time and you select a start date of November 26, then your discount starts at 12 a.m. EST on November 26.

3. When you are finished, click Save discount.

Your new discount will now appear on the Discounts page in your Shopify admin. To distribute this discount, you can send the code to your customers by email, or display it on your online store.

iPhone

1. From the Shopify app, go to Store > Discounts.

2. From the Discounts page tap the + button.

3. In the Discount code section, enter a name for the new discount code. To generate a random discount code, tap Generate code:

   Note

   Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

4. Tap Discount type and select Free shipping.

5. If you want to set a minimum requirement for the discount, then tap Minimum requirements and select a requirement:

   • Minimum purchase amount requires customers to spend a minimum amount to qualify for the discount.
   • Minimum quantity of items requires customers to order a minimum number of products to qualify for the discount.

   Note

   If the discount applies to a specific product or collection, then only these items contribute to the minimum purchase or quantity amounts.

6. Tap Countries and select the countries this discount applies to: all countries or specific countries.

   To limit the discount to specific countries, choose Specific countries and tap Add to open the country selector. Select the countries that you want to make the discount available to, then tap Save to save your changes.

7. Optional: If you want to exclude free shipping for shipping rates over a certain monetary value, then tap Shipping rates and enable Exclude shipping rates over a certain amount. Enter the maximum shipping rate that you want to allow into the Amount field.

8. Tap Customer eligibility and select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.

   • Tap Add and select the customers or groups of customers that you want to apply the discount to. Tap Save to save your changes.
   • Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.

   To remove an individual customer or group of customers from eligibility for a discount, tap Edit and deselect the customer or group of customers.

9. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:

   • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer.

10. Tap Active dates to set the start date for the discount. If you want to set an end date for the discount, enable Set end date and use the end date calendar to choose when the discount will end.

    If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

    Note

    The time when the discount starts and ends depends on the timezone that you selected in your Shopify admin. For example, if your store’s timezone is Eastern Standard Time and you select a start date of November 26, then your discount starts at 12 a.m. EST on November 26.

11. When you are finished, tap Save.

Your new discount will now appear in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Android

1. From the Shopify app, go to Store > Discounts.

2. From the Discounts page tap the + button.

3. In the Discount code section, enter a name for the new discount code. To generate a random discount code, tap Generate code.

   Note

   Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

4. Tap Discount type, then select Free shipping from the drop-down menu.

5. Tap Countries and select the countries this discount applies to: all countries or specific countries.

   To limit the discount to select countries, choose Selected countries from the drop-down menu. Tap + beside Countries to open the country selector. Select the countries that you want to make the discount available to, then tap ✔ to save your changes.

6. Optional: If you want to exclude free shipping for shipping rates over a certain monetary value, then tap Shipping rates and enable Exclude shipping rates over a certain amount. Enter the maximum shipping rate that you want to allow into the Amount field.

7. If you want to set a minimum requirement for the discount, then tap Minimum requirements and select a requirement:

   • Minimum purchase amount requires customers to spend a minimum amount to qualify for the discount.
   • Minimum quantity of items requires customers to order a minimum number of products to qualify for the discount.

   Note

   If the discount applies to a specific product or collection, then only these items contribute to the minimum purchase or quantity amounts.

8. Tap Customer eligibility and select who this discount applies to: everyone, specific groups of customers, or specific customers.

   Tap + and select the customers or groups of customers that you want to apply the discount to. Tap ✔ to save your changes. Learn more about creating customer groups.

   Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.

   To remove an individual customer or group of customers from eligibility for a discount, tap the pencil icon and deselect the customer or group of customers.

9. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:

   • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer.

10. Tap Active dates to set the start date for the discount. If you want to set an end date for the discount, then enable Set end date and use the end date calendar to choose when the discount will end.

    If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

    Note

    The time when the discount starts and ends depends on the timezone that you selected in your Shopify admin. For example, if your store’s timezone is Eastern Standard Time and you select a start date of November 26, then your discount starts at 12 a.m. EST on November 26.

11. When you are finished, tap ✔.

Your new discount will now appear in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Create a Buy X Get Y discount

Buy X get Y promotions are a popular way to incentivize new customers to buy your products and to reward loyal customers. You can use them to increase your sales and profits and to sell slow moving inventory.

For example, suppose that your promotion offers customers a free hat when they purchase any T-shirt. With Buy X get Y promotions, you can offer customers one free hat for the whole order, or you can offer them one free hat for each T-shirt included in their order.

You could also create a discount that offers the free hat when the customer spends a specified amount of money.

You can create an automatic discount for buy X get Y promotions.

Note

Buy X get Y promotions are currently available only for selling online.

Steps:

Desktop

1. From your Shopify admin, go to Discounts.

2. From the Discounts page, click Create discount.

3. In the Discount code section, enter a name for the new discount code, for example, buyonegetonefree. To generate a random discount code, click Generate code.

   Note

   Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

4. In the Types section, select Buy X Get Y.

5. In the Customer buys section, configure the following settings.

   • Choose Minimum quantity of items or Minimum purchase amount.
   • Set the number of items that the customer must buy or the amount of money that the customer must spend to be eligible for the discount.
   • In the Any items from section, choose whether you want to include products or collections as the qualifying items.
   • Use the search field or the Browse button to add products or collections to the promotion. If you want to remove a product or collection from the discount, then click X to delete it from the list.

6. In the Customer gets section, configure the following settings.

   • Set the quantity of items that the customer must add to their cart to get the discount.
   • In the Any items from section, choose whether you want to include products or collections as the discounted items. If the product or collection is the same as the one set in the Customer buys section, then the lower-priced item that the customer chooses is the item that the customer gets at a discount.
   • Use the search field or the Browse button to add products or collections. If you want to remove a product or collection, then click X to delete it from the list.
   • In the At a discounted value section, choose the discounted value that customers receive when they buy the set number of items. If you want to offer a percentage discount, then select Percentage and enter a rate. If you want to offer items for free, then select Free.
   • Optional: Check Set the maximum number of uses per order and then enter the maximum number of times that this promotion can be applied to an order.

7. In the Customer eligibility section, select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.

   Use the search field to choose the individuals or groups that you want to receive the discount. Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.

   To remove an individual customer or group of customers from eligibility for a discount, click the X next to the customer's or group's name.

8. If you want to limit discount usage, then check one of the options in the Usage limits section:

   • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer. This only applies to fixed value discounts.

9. In the Active dates section, configure the following settings.

   • Use the calendar to set the start date for the discount.
   • If you want to set an end date for the discount, then click Set end date and use the calendar to choose when the discount will end.

   If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

   Note

   The time when the discount starts and ends depends on the time zone that you selected in your Shopify admin. For example, if your store’s time zone is Eastern Standard Time (EST) and you select a start date of November 26, then your discount starts at 12:00 a.m. EST on November 26.

10. Click Save discount code.

Your new discount will appear in the Discounts tab in your Shopify admin. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

iPhone

1. From the Shopify app, go to Store > Discounts.

2. From the Discounts page tap the + button.

3. Tap Discount code.

4. In the Discount code section, enter a name for the new discount code, for example, buyonegetonefree. To generate a random discount code, tap Generate code.

   Note

   Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

5. Tap Discount type, then select Buy X Get Y from the drop-down menu.

6. In the Customer buys section, configure the following settings.

   • Tap Minimum quantity of items or Minimum purchase amount.
   • Set the number of items that the customer must buy or the amount of money that the customer must spend to be eligible for the discount.
   • In the Any items from section, choose whether you want to include products or collections as the qualifying items.
   • Tap the Add and select the products or collections to add to the promotion. If you want to remove a product or collection, deselect it to delete it from the list.

7. In the Customer gets section, configure the following settings.

   • Set the quantity of items that a customer must add to their cart to get the discount.
   • In the Any items from section, choose whether you want to include products or collections as the discounted items.
   • Tap Add and select the products or collections that the customer must add to their cart to get the discount. If you want to remove a product or collection, deselect it to delete it from the list.
   • In the At discounted value section, tap Percentage if you want to offer a percentage discount or tap Free if you want to offer items for free.
   • If you are offering a percentage discount, then enter a value.

8. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:

   • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
   • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer. This only applies to fixed value discounts.

9. Tap Active dates to set the start date for the discount. If you want to set an end date for the discount, then enable Set end date and use the end date calendar to choose when the discount will end.

   If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

   Note

   The time when the discount starts and ends depends on the time zone that you selected in your Shopify admin. For example, if your store’s time zone is Eastern Standard Time (EST) and you select a start date of November 26, then your discount starts at 12:00 a.m. EST on November 26.

10. Tap Save to create the discount.

Your new discount will appear in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Android

1. From the Shopify app, go to Store > Discounts.

2. From the Discounts page tap the + button.

3. Tap Discount code.

4. In the Discount code section, enter a name for the new discount code, for example, buyonegetonefree.

   Note

   Avoid using special characters in your discount names so that your discount names add correctly to your store's checkout URL.

5. Tap Discount type, then select Buy X Get Y.

6. In the Customer buys section, configure the following settings.

   • Tap Minimum quantity of items or Minimum purchase amount.
   • Set the number of items that the customer must buy or the amount of money that the customer must spend to be eligible for the discount.
   • In the Any items from section, choose whether you want to include products or collections as the qualifying items.
   • Tap the + button and select the products or collections to add to the promotion. If you want to remove a product or collection, deselect it to delete it from the list.

7. In the Customer gets section, configure the following settings.

   • Set the quantity of items that a customer must add to their cart to get the discount.
   • In the Any items from section, choose whether you want to include products or collections as the discounted items.
   • Tap the + button and select the products or collections that the customer must add to their cart to get the discount. If you want to remove a product or collection, deselect it to delete it from the list.
   • In the At discounted value section, tap Percentage if you want to offer a percentage discount or tap Free if you want to offer items for free.
   • If you are offering a percentage discount, then enter a value.

8. Optional: Tap Set the maximum number of uses per order and then enter the maximum number of times that this promotion can be applied to an order.

9. Tap Customer eligibility and select who this discount applies to: everyone, specific groups of customers, or specific customers. Learn more about creating customer groups.

   Tap + and select the customers or groups of customers that you want to apply the discount to. Tap ✔ to save your changes. To remove an individual customer or group of customers from eligibility for a discount, tap the pencil icon and deselect the customer or group of customers.

   Customer listings show the email used to register for your store. If no email was provided, then the listing shows the customer's phone number.

10. Discount usage is unlimited by default. If you want to limit discount usage, then tap Usage limits and enable the usage limit options that you want to apply to your discount:

    • Limit number of times this discount can be used in total lets you set a total number of times a discount can be used. For example, setting a limit of 200 allows the discount code to be used 200 times across your customer base. If you choose this setting, then customers can use the discount multiple times.
    • Limit to one per customer tracks a customer's email address or phone number to limit discount to one use per customer. This only applies to fixed value discounts.

11. Tap Active dates to set the start date for the discount. If you want to set an end date for the discount, then enable Set end date and use the end date calendar to choose when the discount will end.

    If you don't choose an end date for your discount, then it doesn't expire. If you want the discount to be valid for only one day, then select the same calendar day for both the start date and the end date.

    Note

    The time when the discount starts and ends depends on the time zone that you selected in your Shopify admin. For example, if your store’s time zone is Eastern Standard Time (EST) and you select a start date of November 26, then your discount starts at 12:00 a.m. EST on November 26.

12. Tap ✔.

    Your new discount will appear in the Discounts view under Store in the Shopify app. To distribute this discount, you can send the code to your customers by email, or display it on your online store. Your customers need to enter the code during checkout to receive the discount.

Subscription discounts

Note

Buy X Get Y discounts aren't supported by subscriptions.

If you offer subscription products, then there are more options when creating fixed-amount, percentage, or free shipping discounts.

The Purchase type section appears on the Create discount code page. You can choose if a discount applies to subscription purchases, one-time purchases, or both.

Change a discount's purchase type

When you create a discount code you can choose to limit the use of your discount to specific purchase types. If you select Subscription in the Purchase type section of the Create discount code page, then you can choose to apply the discount to All subscription products, All subscription products in a specific collection, or Specific subscription products.

If you have an existing discount code that you want to update, then you can edit your discount code to include subscription-based rules.

Steps:

1. From your Shopify admin, go to Discounts.

2. Click the discount that you want to edit.

3. In the Purchase type section, choose the purchase type that you would like to limit your discount code to:

   • If you select Subscription as the purchase type for your discount code, then you can choose which subscription products to apply your discount to. You can limit the use of your discount code to specific subscription products, or a specific collection.
   • If you choose to limit your discount to a specific subscription product, or collection, then search for your product or collection using Browse button that appears.

Change usage limits on Free shipping discount

If you offer a free shipping discount that applies to subscription products, then you can specify for how long the discount applies. You can choose to limit your free shipping discount to the first payment, to limit your free shipping to a certain number of payments, or to enable free shipping on all future subscription payments.

If you have an existing free shipping discount that you want to update, then you can edit your discount code to include subscription-based rules.

Steps:

1. From your Shopify admin, go to Discounts.

2. Click the free shipping discount you want to edit.

3. Update the purchase type to Subscription in the Purchase type section of the discount editor.

4. In the Usage limits section, select the limitations that you want to apply to your discount under Recurring payments for subscriptions.

Duplicate a discount

From the Shopify mobile app, you can save time by duplicating a discount that's similar. You can make changes to a duplicated discount before you save it.

Steps:

iPhone

1. From the Shopify app, go to Store > Discounts.

2. Tap the discount that you want to duplicate.

3. Tap ... to expand the menu, then tap Duplicate discount.

4. Enter a discount code and make any changes to the discount.

5. Tap Save to create the discount.

Android

1. From the Shopify app, go to Store > Discounts.

2. Tap the discount that you want to duplicate.

3. Tap ⋮ to expand the menu, then tap Duplicate discount.

4. Enter a discount code and make any changes to the discount.

5. Tap ✓ to create the discount.