Add a discount to a gift card

You can create discount codes or apply automatic discounts to gift card products.

Use a discount to decrease the cost of a gift card product by a specified amount or percentage, or to include a free gift card product as part of a purchase with a buy X get Y discount.

Considerations for discounting gift cards

Before you add a gift card discount, review the following considerations:

You can create discount codes or automatic discounts that apply to specific gift card products or gift card product variants.
The value of the gift card product or variant is the amount that can be used for a future purchase. For example, you create a Get a $100 gift card for $80" discount, which discounts the cost of the $100 USD gift card product by $20 USD. Your customer pays $80 USD for the gift card, but the gift card can be redeemed for a value $100 USD.
Discounts that apply to specific collections don't apply to gift card products within the collection.