Oberlo reporting

You can use Oberlo's reporting to monitor the performance of your dropshipping business, such as your sales, costs, and earnings over time. Your metrics appear in the Oberlo dashboard, and can also be sent by email.

Open the Oberlo dashboard

The Oberlo dashboard displays a live view of the performance of your dropshipping business. You can access the dashboard from your Oberlo account, and it includes data from all paid orders.

Steps:

  1. From your Shopify admin, go to Apps.

  2. In the Installed apps section, click Oberlo.

  3. Click Dashboard.

What the Oberlo dashboard displays

The following metrics are shown in the Oberlo dashboard:

  • Pieces - Number of pieces this product comes in.

  • Total sales - Total value of sales of this product during the selected period, in USD.

  • Sales change - The % change in sales of this product between the selected period and the previous period of the same length. For example, if your product `Summer sunglasses` has generated $150 USD in sales over the past 7 days with a dollar value change of 50%, that means that during the previous 7 day period `Summer sunglasses` generated $100 USD in sales.

  • Sales graph A graph showing when sales of this product occurred during the selected time period.

Oberlo dashboard metrics
Metric What it shows
To Order

Current number of orders for which the fulfillment process hasn't been started.

In Processing

Current number of orders being processed.

Notifications

Current number of unread notifications in your Oberlo account.

Total Sales over Time

Total sales (in green) and costs (in orange) over the selected time period, in USD.

Sales

Total value of sales made during the selected time period, in USD.

Orders

Total number of orders made on your store during the selected time period.

Costs

Total paid to suppliers during the selected time period, in USD. Doesn't include shipping costs.

Earnings

Total sales during the selected time period minus total costs during the selected time period, in USD. For example, if you made a $100 sale and paid the supplier $75 for the product, your earnings would be reported as $25.

Top Items

The five products with the most sales during the selected period.

Adjust your reporting settings

You can decide which data you want to see in your dashboard by adjusting two reporting settings:

  • Total Sales - Includes earnings from all Shopify orders, discounts, taxes, and shipping, including products not sold through Oberlo.

  • Oberlo Item Sales - Only includes earnings from items imported from Oberlo and excludes discounts, taxes, and shipping.

For example, Davis produces and sells his own shaving cream, and also uses dropshipping through Oberlo to sell razors and shaving kits on his Shopify store. When he selects Total Sales, he sees data for his shaving cream, the razors, and shaving kits all in the Oberlo dashboard. When he selects Oberlo Item Sales, he sees data for the razors and shaving kits in the Oberlo dashboard, but not the shaving cream that he produces and sells himself.

Steps:

  1. From your Oberlo dashboard, go to Settings, and then click Reporting.
  2. In the Reporting settings section, select either Total Sales or Oberlo Item Sales:

Reporting settings section in Oberlo

  1. Click Save settings.

Set up report emails

You can choose to receive Oberlo reports at the email address that is associated with your Shopify account. These reports contain the same data as the Oberlo dashboard.

You can choose to receive these emails daily, weekly, or monthly.

Steps:

  1. From your Oberlo dashboard, go to Settings, and then click Reporting.
  2. In the Email reports section, select how often you want to receive emails, and then click Save settings.

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