Setting up Instagram Direct for Shopify Inbox

The Instagram Direct feature in the Facebook channel lets you connect Instagram to Shopify Inbox. After you activate the Instagram Direct feature in the Facebook channel, you can send and receive messages from Instagram with Shopify Inbox. Before you add Instagram Direct, make sure that you have a Facebook business page.

Instagram Direct

You can add Instagram Direct from the Overview page of the Facebook channel at any time. If Facebook Shop, Instagram Shopping, or Facebook Marketing is already set up in your store's Facebook channel, then some steps might already be completed.

Before you add Instagram Direct to your Facebook channel, make sure that you've set up the Facebook channel and that your Instagram account has been set up as a Professional Account.

Add Instagram to the Facebook channel

You can see your Instagram direct messages, story replies, and story mentions in your Inbox dashboard. This allows you to use Shopify Inbox to respond with text, images, product links, or discount codes.


  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Facebook.

  3. Click Start setup for Instagram Direct + Shopify Inbox.

  4. Complete the required steps to connect your Instagram account with your Facebook Messenger sales channel. Some of these steps may already be completed, for example, if you're already using Facebook as a sales channel.

  5. Click Connect to connect the Instagram account you want to use.

  6. Click Finish.

  7. Open Shopify Inbox to confirm you've complete the Instagram Direct setup.

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