Setting up Messenger for Instagram to use with Shopify Inbox

The Messenger for Instagram feature in the Messenger channel lets you connect Instagram to Shopify Inbox. After you activate the Messenger for Instagram feature in the Messenger channel, you can send and receive messages from Instagram with Shopify Inbox. Before you add Messenger for Instagram, make sure that you have a Facebook business page.

Messenger for Instagram

You can add Messenger for Instagram from the Messenger channel at any time. If Facebook Shop, Instagram Shopping, or Facebook Marketing are already set up in your store's Facebook and Instagram by Meta, then some steps might already be completed.

Before you add Messenger for Instagram to your Messenger channel, make sure that you've set up the Facebook and Instagram by Meta, that your Instagram account has been set up as a Professional Account, and that the Messenger channel is installed in your store.

Add Instagram to the Messenger channel

You can see your Messenger for Instagram messages, story replies, and story mentions in your Inbox dashboard. This allows you to use Shopify Inbox to respond with text, images, product links, or discount codes.


  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Messenger.

  3. Click Open sales channel.

  4. In the Messenger for Instagram + Shopify Inbox section, click Start setup.

  5. Complete the required steps to connect your Instagram account with your Messenger sales channel. Some of these steps may already be completed if you're already using Facebook as a sales channel.

  6. Click Connect to connect the Instagram account you want to use.

  7. Click Finish.

  8. Open Shopify Inbox to confirm you've completed the Messenger for Instagram setup.

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