Setting up unique URLs for specific countries or regions

When you set up international domains, you need to create a unique web address or URL for each country or region where you want to offer a localized shopping experience. Depending on how you configure your store's languages and currencies, each URL corresponds to a localized version of your online store. If you use Shopify Payments, then you can also set the default currency of each URL to the local currency of that country or region.

You can set up unique URLs for each country or region that you want to target in the following ways:

  • top-level domains, such as
  • subdomains, such as
  • subfolders, such as

Depending on your search engine optimization (SEO) strategy, you can use one method or a combination of methods. If you're setting up International for the first time, then consider using subfolders, which are straightforward to set up and offer SEO benefits.

To set up international domains for specific countries or regions, you need to complete the following tasks:

After you set up your international domains, you need to direct your customers to the URL that matches their language and location preferences.

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