Market your business and improve sales

There is no guaranteed foot traffic when you open an online business; you need to let customers know where you are. There are many options available for businesses to market online. You might need to experiment with a few different options before you find the ones that work best for your business.

Let customers know you're open for business

When your store is ready to share, you should tell your existing customers where to find you. You can use the following strategies to get in contact with your existing customers.

Signage for your storefront

If you have a retail location, then you can post signage in your storefront to let customers know where they can shop your products online. Use the Shopify storefront signage maker to create a custom sign with a QR code customers can scan to visit your store. You can choose from a variety of templates and customize the sign with a personal message.

Shopify Email

You can use Shopify Email to create email marketing campaigns and send them from Shopify. You can design your emails to match your brand, and link directly to products to share them with your customers. If you gathered email addresses from your customers before starting your Shopify store, then you can import them into Shopify to get your first email campaign started.

Expand your reach

Use these strategies for to find new customers in your area, or market to areas where you never sold before. To learn more about marketing your online store, refer to Create a marketing plan.

Search Engine Optimization (SEO)

A lot of marketing and search engine results rely on specific words being matched to your business. Consider the keywords that you want to focus on. Using specific keywords in your business descriptions, product titles and descriptions, and marketing will help with your search engine optimization, or SEO, which helps you rank higher on search results pages when people search for your keywords. For more information, refer to Developing a marketing plan.

Marketing apps

Marketing automation tools, such as Kit, can help you set goals and manage your marketing. Review the Shopify App Store for other marketing apps.

In general, the more links that exist on the internet that lead to your website, the better. Consider writing a blog article and sending it to various blogs that write about your niche or industry. Asking them to publish an article about you, perhaps in exchange for adding a link to their blog on your website, can be a good way to bring traffic to your website.

Other methods to get more links include reaching out to social media influencers, offering contests, and posting your own blog content.

Targeted ads

Using targeted ads in search engines and social media sites is another way to advertise your business to people who you feel are most likely to place an order for your products. You can specify an audience for your ads so that the ad provider shows your ads only to people with the criteria that you choose. For example, if you sell baby clothes, then you can set your ads to appear only to people who have young children or grandchildren.

Sell more online

Use the following strategies to increase the number of visitors to your store who make a purchase.

Sales and discount codes

You can offer discounts to increase interest in your new online store. To offer discounts, you can create discount codes, set up automatic discounts, or set sale prices for individual products.

You can create codes for a dollar value discount, a percentage discount, or a free shipping discount.

For more information about offering discounts, refer to Offering discounts and setting sale prices.

Abandoned cart emails

You can automatically send an email to customers after they have abandoned their checkout. Each email contains a link to the customer's abandoned cart, allowing them to complete their checkout if they choose. You can edit the email template by adding a logo or changing the color scheme.

To learn how to set up abandoned cart emails, refer to Recovering abandoned checkouts.

Shopify Ping

Shopify Ping is a free iOS app that you can use to manage messages from your customers. Visitors to your online store can send messages using messaging channels like Shopify Chat, Facebook Messenger, or Apple Business Chat, and you can use Shopify Ping to read and respond to your messages from your iOS device.

To learn how to set up Shopify Ping, refer to Setting up Shopify Ping.

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