Sell online

You can use Shopify to sell your products in an online store, and online marketplaces, and other online sales channels. You can use Shopify to sell, and get paid all from your Shopify admin.


Your products are the goods, digital downloads, services, and gift cards that you sell. You add a product in Shopify by entering product details and uploading product images. If your product has options, like size or color, then you can add a variant for each combination of options.

You can manage your product information in the Shopify admin.

For more information about Products, refer to Products.

Digital downloads

With Shopify's Digital Downloads app, you can upload digital files like videos, songs, and graphic art as products in your store. When a customer purchases the digital product, they receive a link to download the file.

For more information on Digital Downloads, refer to Digital Downloads.

Gift cards

A gift card is a special type of product. Its value can be used as payment toward future orders from your online store.

The gift card feature is available on all Shopify plans.

You can sell a gift card in an online store like any other product, and you might also consider sharing links to gift card products on social media. You can also issue a gift card to a customer for free as a reward or incentive.

For more information about Gift cards, refer to Gift cards.


Understanding the payment process is an important step toward getting paid by your customers. When a customer checks out, they can choose to pay for their order using any of the methods that you've enabled in the Payment providers page of your Shopify admin settings. You can enable a variety of payment methods using Shopify.

When you set up a payment provider to accept credit card payments, each payment must be processed, so there is usually a delay between when the customer pays for their order and when you receive the payment. After the payment is processed, the purchase amount will be transferred to your merchant account.

For more information about Payments, refer to Payments.

Shopify Payments

Shopify Payments is the simplest way to accept payments online. It eliminates the hassle of setting up a merchant account with a third-party payment provider, and then entering your account credentials in Shopify. Because Shopify Payments is fully integrated with your store, you can view your payouts directly in the Shopify admin.

After you set up Shopify Payments, your customers can make credit card payments on your store. You can activate Shopify Payments from the Payment providers page in the Shopify settings. When you set up Shopify Payments, you need the following information:

  • your Employer Identification Number (EIN)
  • your banking information
  • the average price of your orders
  • the average shipping time of your orders

Depending on your region, there may be additional information needed to set up Shopify Payments.

For more information about Shopify Payments, refer to Shopify Payments.

Accelerated checkouts

Accelerated or express checkouts save customer payment and shipping information so that returning customers can more quickly complete payment for their orders. When a customer returns to a store that offers an accelerated checkout method, their information is automatically filled in at checkout.

You can enable accelerated checkout buttons on your Shopify checkout for Shop Pay and for other payment providers that offer the options, including Apple Pay, Google Pay, Amazon Pay, and PayPal.

For more information about accelerated checkouts, refer to Accelerated checkouts

Sales Channels

You can use Shopify to sell your products on different online sales channels. Sales channels represent the different marketplaces where you sell your products. By connecting each sales channel to Shopify, you can keep track of your products, orders, and customers in one place.

Available online sales channels

Shopify supports several online sales channels:

List of available online sales channels and their details
Name Description
Online Store Sell through your online store and checkout. Your Shopify plan includes a Shopify-hosted domain at a address. If you prefer, you can set up your own domain.
Facebook Post and sell your products directly from the Shop tab on your store's Facebook page.
Amazon Manage your Amazon listings and Shopify products in a single location.
Buy Button Sell from your own website or blog (including WordPress and Squarespace) by embedding buy buttons that connect with your Shopify checkout.
Messenger Sell directly from conversations with customers, send order and shipping notifications, and respond to customer questions. You can use the Messenger channel with Shopify Ping.
Instagram Sell your products on Instagram by tagging them when they appear in your Instagram posts.

To learn more about online sales channels, refer to Online sales channels.

Ready to start selling with Shopify?

Try it free