Selling in Germany

Operating your business in Germany can influence your online store design and the information that you provide to customers. Regulations, customer expectations, and language considerations all contribute to what information you choose to display on your online store and product pages.

If you sell to customers in the European Economic Area (EEA), then you must comply with the European Pricing Indication Directive. Among other things, when you announce any price reductions, this law requires you to display the lowest price previously charged for a product within the last 30 days, including any promotional prices during that period. Learn more about the European Pricing Indication Directive.

While not exhaustive, this section outlines common changes that merchants selling in Germany often implement on their Shopify stores. Parts of this guide are designed for merchants who are comfortable editing Liquid code to customize their themes. You can hire a Shopify Partner to customize your site for selling in Germany so that you can focus on other parts of your business. Learn more about hiring a Shopify Partner.

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