Shopify Starter Plan

The Shopify Starter plan is for merchants that are just starting out and who want to sell to their customers through social media platforms or messaging apps, with a simplified online store. Starter plan lets you create product links which you can share on social media posts or in messages. To start selling, activate your checkout by choosing a paid plan or removing your storefront password.

You can use Shopify's link-in-bio tool, Linkpop, to keep all your product listings in one place.

Shopify Starter plan features

In addition to the features available on all plans (except for staff), Starter offers the following features:

Features on Starter Plan
Transaction feesStarter plan offers competitive transaction fees. Review the Shopify Starter plan to find the specific transaction fees for your region.
Spotlight theme

The Spotlight theme is ready to use with the Starter plan. You can use the theme editor to add a logo, a brand introduction, and social media links. You can also customize the colors of your theme.

Other themes and customization options aren't available on the Starter plan.

ReportsYou can track your business performance using reports. The Starter plan comes with the analytics page, finances reports, product analytics, Live View, acquisition reports, inventory reports, behavior reports, marketing reports, order reports, sales reports, retail sales reports, profit reports, and customers reports.
International commerceThe Starter plan supports your international growth through Shopify Markets, a cross-border management tool that helps you with every step of the international selling process.
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