Shopify Starter plan

The Shopify Starter plan is for merchants that are just starting out and who want to sell to their customers through social media platforms or messaging apps, with a simplified online store. The Shopify Starter plan lets you create product links which you can share on social media posts or in messages. To start selling, activate your checkout by choosing a paid plan or removing your storefront password.

You can use Shopify's link-in-bio tool, Linkpop, to keep all your product listings in one place.

Available features on the Shopify Starter plan

In addition to the features available on all plans, except for staffing your Shopify store, grouping products into collections, and the POS Pro subscription, the Shopify Starter plan offers the following features:

Features available on the Shopify Starter plan.
FeatureDescription
Transaction feesThe Shopify Starter plan offers competitive transaction fees. Review the Shopify Starter plan to find the specific transaction fees for your region.
Spotlight theme

The Spotlight theme is ready to use with the Starter plan. You can use the theme editor to add a logo, a brand introduction, and social media links. You can also customize the colors of your theme.

Other themes and customization options aren't available on the Starter plan.

ReportsYou can track your business performance using reports. The Starter plan comes with the analytics page, finances reports, product analytics, Live View, acquisition reports, inventory reports, behavior reports, marketing reports, order reports, sales reports, retail sales reports, profit reports, and customers reports.
International commerceThe Shopify Starter plan supports your international growth through International, a cross-border management tool that helps you with every step of the international selling process.

Unavailable features on the Shopify Starter plan

If you're on the Shopify Starter plan, then staffing your Shopify store, grouping products into collections, activating third-party carrier-calculated shipping and upgrading to the POS Pro subscription are unavailable with this plan.

Unavailable features on the Shopify Starter plan.
Unavailable featureDescription
Staffing your Shopify storeThe Shopify Starter plan doesn't support adding staff accounts to your store. You need to be on the Shopify plan or higher to add staff accounts. If you require the ability to add staff members, then you need to upgrade to a higher plan such as Shopify, Advanced Shopify, or Shopify Plus. Learn more about managing staff and staff account limits for different plans.
Product collectionsThe Shopify Starter plan doesn't offer the capability to group your products into collections to make it easier for customers to find them by category. If you require the ability to create collections, then you need to upgrade to a higher plan such as Basic Shopify, Shopify, Advanced Shopify, or Shopify Plus. Learn more about collections.
Activating third-party carrier-calculated shippingThe Shopify Starter plan doesn't support activating third-party carrier-calculated shipping. To activate third-party carrier-calculated shipping, you need to upgrade to a higher plan such as Shopify, Advanced Shopify, or Shopify Plus. Learn more about activating third-party carrier-calculated shippings.
Shopify POS Pro subscriptionThe Shopify Starter plan doesn't support upgrading your POS plan to the POS Pro subscription. To upgrade to the POS Pro subscription, you need to upgrade to a higher plan such as Basic, Shopify, Advanced Shopify, or Shopify Plus. Learn more about the POS Pro subscription.
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