Store design checklist

When you're getting started with Shopify, there are some things you should consider adding to your store to create trust with your customers. When visitors trust your store, they are more likely to place an order.

This checklist has been created based on the success of other Shopify stores to help you build trust with your store's visitors.

Check to see that your store is using the following features:

A store's storefront navigation, listing the menu items Home, Shop, About, and Contact. This menu is labeled with the number 1.

Make sure that your store's navigation is easy to understand and use across all devices.

Review navigation

An About us page titled

Share your brand story and values with an About page.

Review pages

A Contact us page titled

Include information on how to reach you with a Contact page.

Review pages

A Product page titled

Include multiple photos and videos on your product pages.

Review products

Use blocks on your Product page to organize and include your product descriptions.

Review products

Make sure that your shipping policy includes information on taxes and duties for international orders.

Review store policies

Generate or add a clear return policy to your store.

Review store policies

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