Store design checklist

When you're getting started with Shopify, there are some things you should consider adding to your store to create trust with your customers. When visitors trust your store, they are more likely to place an order.

This checklist has been created based on the success of other Shopify stores to help you build trust with your store's visitors.

Check to see that your store is using the following features:

Step 1: Set up your menu.

Make sure that your store's menu is easy to understand and use across all devices.

Review menus

Step 2: Create an About Us page.

<img src="https://cdn.shopify.com/shopifycloud/help-center/manual/intro-to-shopify/store-design/store-design-s2.png" alt="An About us page titled "Our story", shows simple paragraph structure, with three headings: Comfort, Sustainability, and Inclusivity. This page is labeled with the number 2." width="1000" />

Share your brand story and values with an About page.

Review pages

Step 3: Create a Contact Us page.

<img src="https://cdn.shopify.com/shopifycloud/help-center/manual/intro-to-shopify/store-design/store-design-s3.png" alt="A Contact us page titled "Contact us", there are icons for email, map location, a chat bubble, and telephone. Included on this page is a three-field form, with a submit button that's labeled "CONTACT". This page is labeled with the number 3." width="1000" />

Include information on how to reach you with a Contact page.

Review pages

Step 4: Add photos and videos to your products.

<img src="https://cdn.shopify.com/shopifycloud/help-center/manual/intro-to-shopify/store-design/store-design-s4-7.png" alt="A Product page titled "Icon sneaker". The page shows three product images of a person in black pants wearing yellow sneakers. Product details, shipping policies, and return policies are also displayed on this page. The product images are numbers with the number 4. The Product details are numbered with the number 5. The Shipping policies are numbered with the number 6. The Return policies are numbered with the number 7." width="1000" />

Include multiple photos and videos on your product pages.

Review products

Step 5: Include your product descriptions as a block on your Product page.

Use blocks on your Product page to organize and include your product descriptions.

Review products

Step 6: Update your shipping policy for international orders.

Make sure that your shipping policy includes information on taxes and duties for international orders.

Review store policies

Step 7: Add a return policy to your store.

Generate or add a clear return policy to your store.

Review store policies