Markets

Previously, markets were composed only of specific countries or regions. Markets have now been expanded, and can be used to represent specific sets of customers by creating markets and submarkets. Review the following key changes that include with the new Markets:

The Markets page has been moved from the Settings page to your store's main navigation in your Shopify admin. In addition, the experience of working with markets has been redesigned to make it easier to review customizations that have been made for a specific market, and how your markets are performing.
The Catalogs page has been moved from the Products section to the new Markets section in your Shopify admin.
You can create markets that operate within existing markets by using submarkets. Submarkets inherit customizations from the market that they're created from, making the creation of markets faster and easier.
Each market that you create can be customized for the customers in that market, including specific product catalogs, currency, and theme customizations.

Before getting started, review the overview of Markets capabilities and considerations.

Markets for stores on the Shopify Plus plan

If your store is on the Shopify Plus plan, then you can get access to the new Markets experience by activating it in feature test drive.

Activating Markets for stores on the Shopify Plus plan

From your Shopify admin, go to Settings.
In the Organization section, click Feature test drives.
Locate the new Markets test drive section, and then click Activate feature on stores.
Select the stores that you want to activate the new Markets experience on.
Click Save.

Deactivating the Markets feature test drive

You can revert the new Markets feature test drive, but you might need to make some changes to your store before doing so. Some features in the new Markets experience aren't compatible with the legacy Markets experience. Before you can revert the feature test drive, you need to ensure that the following is true of your store:

Only markets that have been created for regions exist in your store. No B2B markets can exist in your store.
Every country or region exists only in a single market. Countries and regions can't belong to multiple markets.
Every market has an assigned currency.
Every market has an assigned domain.
Every market has one assigned catalog, and the name of the catalog matches the name of the market.

After you've made these changes, you can deactivate the test drive for the new Markets experience.

Steps:

From your Shopify admin, go to Settings.
In the Organization section, click Feature test drives.
Next to the feature that you want to deactivate, click Manage.
Deselect stores to deactivate the feature.
Click Save.