Market customization

Early access

The new functionality for Markets is in early access and is available only to certain stores.

When you create a market, you can leave the settings as inherited from their parent market or from the store defaults. You can also customize these setting per market either during market creation or at any time thereafter.

Creating Region Markets to help you to sell internationally is free for all Shopify plans. However, some customization features of new Markets are available only to certain plans. Review the following table to learn more about feature availability per Shopify plan in the new version of Markets.

Note

Existing Shopify merchants that had any active product publishing, pricing, or theme customizations per market on April 25, 2025 will retain access to the catalog and theme customization capabilities.

Plan requirements for specific features in new Markets.

Feature	Starter and Basic	Grow	Advanced	Plus
Create Region Markets	✔	✔	✔	✔
Create Retail Markets (coming soon)	✔ Catalog customization requires POS Pro.	✔ Catalog customization requires POS Pro.	✔ Catalog customization requires POS Pro.	✔
Create B2B Markets (coming soon)	✘	✘	✘	✔
Customize themes for each market	✘	✘	✔	✔
Customize product catalogs	✘	✔	✔	✔
Customize currencies for each market	✔	✔	✔	✔
Customize domains and languages for each market	✔	✔	✔	✔
Manage duties and taxes in different markets	✔	✔	✔	✔

In this section

• Setting a currency for a market

• Creating catalogs to use with Markets

• Adapting themes for specific markets

• Setting domains and languages for specific markets

• Setting duties and taxes for specific markets