Setting up international targeting in Google Search Console

International targeting, also known as geo-targeting, enables you to direct your customers to the region-specific URL for their geographic location. When your store appears in search results, international targeting helps search engines display the appropriate region-specific domain. For example, if you set up international targeting for the United States and Germany, then search results for customers in the United States display a different URL than search results for customers in Germany. You can set a target country or region for each of your store's domains or subdomains in Google Search Console.

If you use international domains to sell to multiple markets, then you need to verify each of your domains and submit your sitemaps in Google Search Console. Next, you can set the target country or region for each URL in Google Search Console by going to Legacy tools and reports > International targeting.

For more information about setting up international targeting, refer to Google Search Console Help.

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