Understanding the Amazon sales channel
The Amazon sales channel introduces you to some concepts that might be different from what you're used to seeing in Shopify. If you haven't used Amazon before, then learning some of the key terms in the glossary is a great place to start.
It's also important to understand and comply with Amazon's Selling Policies and Code of Conduct. If you fail to comply, then Amazon might suspend your Seller account.
Each product variant that appears on Amazon has a unique product detail page, called a Listing in Shopify. Amazon sellers create offers on a listing for a specific product, and compete with other sellers for sales with pricing or other options. Customers on Amazon can choose from the offers to suit their needs.
To use the Amazon sales channel, you need a Professional Seller account on Amazon Seller Central. Amazon charges a monthly subscription rate and per-item fees for selling. If you have any questions about selling fees, then contact Amazon Support.
Getting approved to sell in a category
You might need to be approved to sell in the category that fits your products. You can only create listings by using the Amazon sales channel for products in these categories:
- Clothing, Shoes & Jewelry
- Arts, Crafts & Sewing
- Home & Kitchen
- Patio, Lawn & Garden
- Sport & Outdoors
- Health & Household
- Toys & Games
Managing Amazon selling in Shopify
When you use the Amazon sales channel, you'll complete some tasks in your Shopify admin and others in Amazon Seller Central. After you set up the Amazon sales channel, you can find a useful checklist on the Account page in your Shopify admin for the tasks that you need to complete in Amazon Seller Central.
Tasks to complete in Shopify
- Activate the Amazon sales channel
- Add a registered brand
- Create listings and offers
- Link to existing offers
- Process orders and refunds
- Manage inventory settings
Tasks to complete in Amazon Seller Central
- Set shipping rates
- Register your brand
- Request approval to sell in product categories
- Set up a bank account for payments
- Manage settings for emails from Amazon<
- Set tax rates
|Amazon Seller Central||The account you use to sell on Amazon. To use the Amazon sales channel in Shopify, you need to have a Professional Seller account on Amazon Seller Central.|
|ASIN||Amazon Standard Information Number. Each product variant that appears on Amazon.com has a unique ASIN. You can create listings in Shopify only for product variants that already have an ASIN in the Amazon catalog. If you create a new product listing in Amazon Seller Central, it is assigned a new ASIN according to Amazon's ASIN Creation Policy.|
|Brand Owner||If you manufacture or brand your own products, you can register your brand using the Amazon Brand Registry from your Amazon Seller Central account. After you register your brand, your listings are more likely to be featured in the Buy Box on Amazon.|
|Buy Box||The most visible part of a product listing on Amazon. Most sales on Amazon come from the Buy Box. You can increase your chances of winning the Buy Box by following Amazon's guidelines for pricing, availability, fulfillment, and customer service.|
|Offer||An offer refers to selling the item in an existing product listing at a specific price. You can create offers using the Amazon sales channel in your Shopify admin. Some product listings will include offers from multiple sellers and the best offer appears in the Buy Box.|
|Product listing||Each product that appears on Amazon.com has a unique product listing (also known as the "product detail page"). After you create a listing in your Amazon Seller Central account, you can create listings to sell the product using the Amazon sales channel in your Shopify admin.|