Facebook Shop

You can display your Shopify products on your Facebook Page by using the Facebook Shop feature in Facebook and Instagram by Meta.

When you set up the Facebook Shop feature, Facebook creates a Shop section on your Facebook Page. Your Shopify products display in the Shop section so that customers can shop from your Facebook Page. If you make changes to a product in Shopify, then the changes are also updated in your Facebook Shop.

After your account is verified by Facebook, a Shop section displays on your Facebook Page, where your products display when you have the Facebook Shop feature activated in Facebook and Instagram by Meta. You can manage your products, orders, and customers from your Shopify admin.

Facebook adds a Shop Now button on your main Facebook Page which links to the Shop section on your Facebook Page. You can make changes to the button on Facebook, including by linking it to your online store.

Customer inquiries

Customers can message you through your Facebook Page by using Messenger, and you can respond as your business.

Your customers can also contact you by email by using the Contact Seller button in Facebook. This button forwards customer inquiries to the customer support email that you have on set in your Shopify admin.

Customer information

Facebook requires that you handle the customer information that you gather through Facebook Shop according to their Commerce merchant agreement.


When Checkout on Facebook and Instagram is activated, customers can select a product and buy directly on your Facebook page. However, when Checkout on Facebook and Instagram isn't activated, your customers are taken to your Shopify store where they can add the product to their cart and then continue shopping.

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