Customizing automated messages in Messenger

After you add the Messenger channel, you can edit the automated messages that your customers receive in Messenger and the Messenger menu that appears in chats.

Customize your automated messages in Messenger

When you are using the Messenger sales channel, customers receive automated order confirmations and updates in Messenger. You can customize these automated messages from the Customizations page in Shopify.


  1. On the Customizations page, find the Message templates section, and select the name of the template that you want to change:
    • Order confirmation
    • Shipping update
    • Shipment out for delivery
    • Shipment delivered
    • Welcome greeting
    • Collections intro
    • Product messages
    • Options intro
    • No products
  1. On the Edit message page, enter the text that you want to appear in the automated message. Some options, such as the Shipping update, let you customize the button copy that appears within the chat.
  2. When you're done, click Save.

Customize the Messenger menu

You can customize the menu that displays in Messenger when a customer starts a conversation with your store. The default menu contains buttons with the text Shop now, View website, and Learn more. You can change the button names, disable or enable the View website link or Custom message buttons, and customize the settings for the buttons from the Customizations page in Shopify.


  1. In the Messenger Menu section, click Customize menu.
  2. Make your changes:

    • To change the text that displays on a button, enter your text in one of the Button name fields.
    • To direct the website link button to a url, enter the url in the Website link field.
    • To set an automated message for your customers, enter the message in the CUSTOM MESSAGE section.
    • Check or uncheck the boxes in the VISIT WEBSITE LINK or CUSTOM MESSAGE sections to enable or disable these buttons. You can't disable the SHOP NOW button.
  3. Click Save.

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