Facebook Shop requirements

Note

Starting May 28, 2022 the Facebook Sales Channel is managed by Meta. Your existing activities are not affected, and can be accessed in your Facebook Ads Manager. Learn more about migrating to the new Facebook Sales Channel.

To be eligible to list products on Facebook using the Facebook Shop feature in the Facebook channel, you need to meet a few requirements:

• Your store needs to be located in a country or region where the Facebook Shop feature is available.
• You need a Facebook Page for your business. The Facebook Page needs to use the Shopping template.
• Your Sender email, set in the Store details settings of your Shopify admin, needs to be a valid email address.

Note

Facebook's Commerce Policy and Community Standards define the rules for the products and content that can appear on Facebook. Learn more about product requirements for Facebook.

Facebook Page settings

The following requirements need to be met on Facebook before you can connect your Facebook Page:

• Your Facebook account needs to have an admin role on the Page.
• The Facebook page needs to be published.
• You can be an admin on multiple Facebook pages, and access them all using a single Facebook Business Manager. However, every Facebook business page can only be owned by a single Facebook Business Manager. You need to be the admin of both the Facebook Business Manager that owns a specific Facebook page and the Facebook page itself to connect it with the Facebook channel in Shopify.

Learn how to create a Facebook Page for your business at the Facebook help center.