This page was printed on Oct 23, 2020. For the current version, visit https://help.shopify.com/en/manual/online-sales-channels/facebook/instagram.
Sell your products on Instagram by tagging them when they appear in your Instagram posts and stories. Customers who find your tagged products on Instagram can tap a link to view and buy a product in your online store.
To use the Instagram sales channel you need to be located in a country supported by Instagram.