Requirements for the Instagram channel

To use the Instagram channel, you need to meet the following requirements:

Product requirements

Products sold on Instagram need to follow Facebook commerce policies.

Set up Facebook Shop

Before you begin setting up the Instagram channel, make sure that you have a Facebook Shop page and that you have added products to your Facebook catalog. If you aren't already selling on Facebook, then you can set up Facebook Shop and make products available to the channel to create a Facebook product catalog. If you have published products to Facebook by using Facebook Shop, then you meet this requirement.

Convert an Instagram profile into a business profile


  1. Using Instagram, open your profile and then go to your settings.
  2. Tap Switch to business profile and follow the steps to connect Instagram to your Facebook business page. Make sure that you connect to the Facebook page that you added to Shopify.

Learn more about converting to an Instagram profile to a business profile in the Facebook Help Center.

Ready to start selling with Shopify?

Try it free