Migrate to the new Facebook sales channel

Starting May 28, 2022, the Facebook sales channel is managed by Meta. This means that the Facebook sales channel is migrating to a new app experience. This update is automatic, and after your channel is updated, you're notified in the Facebook sales channel. After your Facebook sales channel is updated, you can contact Meta for support, or Shopify for support

Facebook data sharing levels are the same as the previous app experience. You can continue to choose how you want data to be collected and shared between your online store and Facebook.

The terms of service for using the Facebook sales channel are unchanged. Refer to the Facebook Commerce Terms and Policies for more information.

Facebook Ads

If you are currently running any Facebook Ads campaigns, then they remain active, and you can continue to monitor the campaign performance from your Shopify admin.

After the sales channel update, you can't edit an active campaign or create new campaigns from within the Shopify Admin. Instead, use your Facebook Ads Manager to create and manage new marketing activities for Facebook and Instagram.

Connect Messenger and Instagram Direct to Shopify Inbox

During the migration, the new Messenger app is installed to your Shopify admin to connect Messenger and Instagram Direct with Shopify Inbox. Messenger connects Messenger and Instagram Direct to Shopify Inbox automatically.

Opt out of the Facebook sales channel update

If you don't want to participate in the Facebook sales channel update, then you need to uninstall the Facebook sales channel from your Shopify admin.


  1. From the Shopify admin, click Settings > Apps and sales channels.

  2. Next to Facebook, click Remove.

  3. In the Remove Facebook window, confirm that you want to remove the channel, and then click Remove Facebook.

48 hours after you uninstall the channel, a request to erase your customers’ personal information from this sales channel is sent to Facebook.

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