Google Performance Max campaigns

Note

As of September 1, 2022, the Google & YouTube sales channel is managed by Google. Refer to Google Merchant Center Help for setup guides.

Google Performance Max campaigns help you to promote your products and increase traffic through paid advertising.

Note

Performance Max campaigns replace Smart Shopping campaigns, and have added functionality and inventory. Performance Max campaigns help you to maximize your ad performance across all Google channels, including YouTube, Google Search, Gmail, and Google Maps. Existing Smart Shopping campaigns are automatically upgraded to Performance Max campaigns, and you can no longer create Smart Shopping campaigns.

You can create new Performance Max campaigns in Google Merchant Center, which can be accessed from the Google & YouTube channel in your Shopify admin. Learn more about Google & YouTube channel requirements and setup.

Set up a Performance Max campaign

For complete set-up instructions, refer to Create a Performance Max campaign in Shopify on Google Merchant Center Help.

Learn more about Shopping ads and Performance Max.

Tip

Managing your budget helps you control your advertising costs and get the most out of your Google Ads investment. Refer to Budgets on Google Ads Help.