List your products for free on Google

Note

As of September 1, 2022, the Google & YouTube sales channel is managed by Google. Refer to Google Merchant Center Help for setup guides.

For eligible stores, products synced to Google Merchant Center using the Google & YouTube channel can display across Google for free. For a full list of where free listings can display across Google, refer to Where Google shows your free listings on Google Merchant Center Help.

If you already use the Google & YouTube channel to sync products to Google Merchant Center, then you can confirm that your product feed is opted in to Free product listings. If you opt in to Free product listings, then your products can display in unpaid product listings across Google. You can choose any Comparison Shopping Service from the CSS dashboard available in your Google Merchant Center.

For more information about free listings and which countries and regions are supported, refer to List your products for free on Google on Google Merchant Center Help.

Tip

If you're new to the Google & YouTube channel, then you need to set up the channel to sync your products with Google Merchant Center before your products can be listed.

Shopping experience scorecard

The Shopping experience scorecard program rewards businesses that provide excellent customer experiences. By meeting certain customer experience criteria, you might receive:

• The "Top Quality Store" badge, which displays on your listings and can improve customer confidence about buying from your store
• Prominent placement on the Shopping tab

Learn more about the Shopping experience scorecard and the Shopping experience scorecard program on Google Merchant Center Help.