Roblox

Roblox is an immersive gaming and content creation platform. You can install the Roblox sales channel from the Shopify App Store to sell your brand's merchandise and products directly within your Roblox experience.

You can select and manage the physical products that you want to sell on Roblox from your Shopify admin. In your Roblox Creator Hub, you can create your commerce products, and then optionally offer an additional virtual benefit to your gamers, such as a Roblox avatar item or your own in-experience benefit.

For example, a Roblox developer might want to sell a plushie version of one of their characters, and also offer gamers a digital item related to the same character.

The Roblox sales channel can help you drive more sales, and offer your gamers the opportunity to show their support for your game or digital experience by buying your merchandise as they play. If you sell any third-party physical products in your Shopify store, then you can also sell those products on Roblox. Purchases are made in Roblox through Shopify's checkout.

The Roblox sales channel is free to use for all Shopify merchants on any Shopify plan. If you bundle a virtual benefit with a product purchase, then you're charged fees by Roblox. Learn more about Digital Benefit Bundling on Roblox.

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