Promote the Shop app in your confirmation emails

Before you send an order or shipping confirmation email, consider adding a call to action (CTA) that encourages your customers to download the Shop app.

By adding this CTA, your customers can benefit from the following:

  • real-time order status updates
  • delivery notifications
  • live-map tracking

Whenever possible, include a link to download the Shop app.

You can also activate Track with Shop so that your customers can download the Shop app from their order status page.

Learn more about the Shop app customer experience, including installation requirements and other features such as Shop app curations and Shop favorites.

Add the Shop CTA to your order and shipping confirmation email templates

  1. From your Shopify admin, go to Settings > Notifications.
  2. Select Order Confirmation.
  3. Customize your email template.

Example messaging for your order confirmation email template

You can use the following message to encourage your customers to download the Shop app to track their packages.

Thank you for your purchase!
Hi {customer.first_name}, we’re getting your order ready to be shipped. We’ll notify you when it’s on its way. In the meantime, download the [Shop App](https://qvay.app.link/1kFdjv3YBib) to get real-time order status updates, delivery notifications and live-map tracking on this and all of your online orders.

Example messaging for your shipping confirmation email template

You can use the following message to encourage your customers to download the Shop app to track their packages.

Your order is on the way.
You can view your order to see your delivery status at any time. For faster and more accurate information about this and all of your online orders, download the [Shop App](https://qvay.app.link/1kFdjv3YBib).

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