Shop product reviews merchant guidelines

As a merchant who sells products on Shop, you need to follow Shop's guidelines to help ensure that product reviews remain a trustworthy and unbiased source of information for your customers.

Consider the following guidelines when collecting and replying to reviews from your customers:

• If you encourage your customers to leave a review, then you need to do so in a neutral manner. You shouldn’t solicit positive reviews from your customers.
• You shouldn't leave or solicit fake reviews, or reviews that pose a conflict of interest. For example, as a store owner, you, your employees, family members, or friends shouldn't review your products, or incentivize someone else to do so.
• You shouldn't offer compensation in exchange for reviews. This includes money, discounts, free products, or refunds.
• If a customer has already left a review, then you shouldn’t incentivize the customer to change or remove that review. This includes offering incentives such as money, discounts, free products, or refunds.
• You should abide by Shop's prohibited behavior and content policies when you communicate with your customers about product reviews.

If you don't follow Shop's product reviews guidelines, then Shop may take appropriate action depending on the severity and number of violations.