Shop Campaigns eligibility
Shop Campaigns are subject to the rules and standards of Shop and third-party advertising partners. To use Shop Campaigns, your store needs to meet the following requirements:
- Your store is on the Shopify Plus plan.
- Your store is located in the United States or Canada, with a United States or Canada Shopify Payments account that accepts USD or CAD, depending on your location.
- Your store has Shop Pay activated.
- Your store complies with applicable trust, safety, and fraud prevention guidelines, including Shop’s merchant eligibility requirements and the Shop Campaigns Merchant Terms.
- Your store complies with the rules and standards of Shop's third-party advertising partners. For example, certain types of content that's allowed on Shop, but not allowed by a third-party advertising partner, could disqualify your store from participating in Shop Campaigns or restrict you from promoting specific products.
- Your store has been on Shopify for 3 months or more.
- Your store has received 100 orders or more on Shopify.
- Your store has a rating above 4.0 from customers in the Shop app.
- If you opt in to ads on other platforms, then you must also set up Shopify Audiences and connect your Meta Business account and ad account.
- If you want to advertise to customers outside of your primary market, then you need to have International set up to display prices in customers' local currency.
- For example, if your store is located in the United States and you want to target Canadian customers, then you need to add Canada as a market to your store.
In addition to meeting the eligibility criteria outlined above, it is important to note that Shop Campaigns will prioritize products expected to perform well based on anticipated user interest. This means that not every eligible store or product will be featured in a Campaign, and certain product categories may receive more impressions. Additionally, some categories of products may be specifically excluded to comply with the content policies of the third-party platforms where Campaigns are run.