Creating and managing Shop Campaigns
If you're located in the United States or Canada and are eligible to use Shop Campaigns, then you can create and manage your Shop Campaigns from the Advertising page of the Shop channel.
Before you create a Shop Campaign, refer to Understanding Shop Campaigns to understand Shop Campaigns ad types, targeting options, and budgets.
Create a campaign
To create and edit Shop Campaigns, you need to be the store owner or have the Shop channel and Marketing permissions. Learn more about Staff permissions.
You can run multiple active campaigns at one time, and can target either new or lapsed customers. Learn more about customer targeting options
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Advertising, and then click Create campaign.
In the Targeting section, select either New customers or Lapsed customers. If you choose Lapsed customers, then in the Time since last order dropdown menu, select a time period.
Use the checkboxes to select the countries that you want to target customers in.
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Optional: If you want to advertise on third-party platforms, then in the Tactics section, select Ads on other platforms by clicking the toggle button. If you haven't previously set up Shopify Audiences, then after you save your campaign, you might be prompted to complete the following steps in Shopify Audiences:
- On the Set up Audiences page, click Get started.
- In the Data sharing section, ensure that you're compliant with the requirements of US state and other applicable privacy laws, and then click Turn on.
- In the Meta Business Account section, click Connect, and then follow the prompts to connect your Meta Business Account using Facebook.
- In the Meta ad account section, click Connect next to the ad account that you want to connect.
- Click Done.
In the Budget section, enter your Customer acquisition cost, Target return on ad spend, and Daily budget.
In the Schedule section, enter the start date and time for your campaign to begin.
Optional: To set an end time for your campaign, select the Set end date checkbox.
Enter the name of your campaign.
In the Billing and terms section, review and accept the Shop Campaigns Terms of Service, and then click Save.
Preview a campaign's estimated results
When you create a campaign, you can preview the estimated weekly results in the Estimated weekly results section. Estimated weekly results are based on the following information:
- selected ad types
- customer acquisition cost
- return on ad spend
- daily budget
- your store’s average order value
- past campaign performance
These numbers are only estimates to forecast a campaign's performance, and don't guarantee results.
Edit a campaign
After you create a campaign, you can make changes to your daily budget and campaign end date. You can't change the customer acquisition cost, target return on spend, or countries after a campaign is activated. However, you can end a campaign at any time, and then create a new one.
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Advertising, and then click your campaign.
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Do any of the following:
- To change your daily budget, click Edit campaign, enter the new amount in the Daily budget field, and then click Save.
- To change when your campaign ends, click Edit campaign, adjust the End date or End time field, and then click Save.
- To pause the campaign, click Pause campaign, and then click Pause campaign again in the confirmation dialog.
- To end your campaign immediately, click End campaign, and then click End campaign again in the confirmation dialog.
View Shop Campaigns metrics
You can view the following metrics about your Shop Campaigns performance from your Shopify admin to measure the success of your campaigns:
| Metric | Description |
|---|---|
| Sales | Gross sales from transactions for a campaign, including refunded or canceled orders. |
| Customers | The number of customers who made an order from a Shop Campaign. |
| Return on ad spend (ROAS) | The gross sales generated from Shop Campaigns ads divided by the total cost of those ads. |
| Average order value | This is the average of your orders over a given time period. |
| Spend | The total cost divided by the total gross sales from a campaign. |
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Advertising
Select the campaign that you want to review.
Use the Shop Campaigns metrics table to learn more about what each campaign metric means.
View customer segments
If a customer places an order using an offer from your Shop Campaign, then the Shop Cash offer acquired customer tag is applied to their profile.
Customers that you acquired through your Shop Campaigns are grouped into customer segments. You can view a customer segment from the Advertising page of the Shop channel.
Steps:
From your Shopify admin, go to Settings > Apps and sales channels.
From the Apps and sales channels page, click Shop.
Click Open sales channel.
Click Advertising.
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To view a customer segment for a specific campaign or for all Shop Campaigns, do one of the following steps:
- To view the customer segment for all Shop Campaigns over time, on the Advertising page, click More actions > View segment.
- To view a customer segment for a specific Shop Campaign, click a Shop Campaign, and then click More actions > View segment.