Paying for Shop Campaigns
Each time an order is placed as a result of a Shop Campaign, it's attributed to Shop Campaigns, and you're billed accordingly. Use this page to learn more about Shop Campaigns billing.
On this page
Shop Campaigns order attribution
After an order is attributed to Shop Campaigns, a Shop Cash Offer Acquired tag is applied to both the customer and order.
An order is attributed to Shop Campaigns in the following cases:
- A customer that meets your campaign's audience criteria redeems an offer towards a purchase from your store on Shop or Shop on the web.
- A customer that meets your campaign's audience criteria makes a purchase from your store on Shop or Shop on the web after viewing an ad for your offer, store, or products.
Shop Campaigns billing
Each time an order is attributed to Shop Campaigns, charges are deducted from your Shopify Payments payout balance. These charges display on your payout as Shop Cash campaign billing debit. This continues until your total campaign budget is reached. If your daily budget is reached and no rollover budget is available, then the offer is paused and is no longer displayed in the Shop app for the rest of that day. Your budget resets and your offer resumes the following day.
There's no prefunding required to create a Shop Campaign. If your Shopify Payments payout balance has insufficient funds to cover campaign charges, then the deduction is reattempted until the charges are successful. During this time, the Shop Cash portion of your order payout is withheld until the campaign fees are collected.