Shop is a shopping destination and delivery tracking app that's available to customers on iOS, Android, and on the web. Customers can use the Shop app to track packages, discover new stores and products, make purchases using Shop Pay, and engage with your brand. If a customer uses Shop Pay Installments, then they can also use the Shop app to manage their payments.

If your store meets the eligibility requirements outlined in the Shop Merchant Guidelines, then your store and products will automatically be listed in the Shop app and the Shop sales channel will display in your Shopify admin.

You can manage your brand presence on the Shop app with the following features:

The Shop channel is available in the countries where Shopify Payments is supported.

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