Shopify sales channels for online and social commerce
In this article, you can find sales channels that you can use to sell with Shopify. Choose the sales channel that best fits your business needs and start reaching your customers effectively.
On this page
Online Store and Buy Button
Your Shopify store and buy buttons provide foundational sales capabilities.
| Name | Description |
|---|---|
| Online Store | Sell through your online store and checkout. Your Shopify subscription plan includes a Shopify-hosted domain at a myshopify.com address. If you prefer, then you can set up your own domain. |
| Buy Button | Embed buy buttons on external websites and blogs, such as WordPress and Squarespace, to sell products directly through your Shopify Checkout. |
Social and app-based sales channels
Using social media and apps can help you engage with a modern audience. The following sales channels allow for interactive and direct marketing strategies.
| Name | Description |
|---|---|
| Shop | Manage brand presence and engage with customers through the Shop app. |
| Sell products directly from the Shop tab on your store's Facebook page. | |
| Tag products in your Instagram posts for direct selling and increased customer interaction. | |
| Shopify Inbox | Use Shopify Inbox to enhance customer service by allowing direct chats on your Online store. |
Third-party sales channels
You can expand your sales capabilities by integrating third-party apps available on the Shopify App Store. This can diversify how you sell and manage your products.
More online sales channels are available for Shopify from third-party developers. You can find them in the Shopify App Store. If you need help using a sales channel developed by a third party, then the best place to start is by contacting the app developer's customer support.
Sell in person
In addition to online opportunities, Shopify also supports selling in physical locations effectively.
You can sell in person using the Shopify POS app, a credit card reader, and any other retail hardware that you need.