Promoting your wholesale business to your retail customers

After you set up your Handshake supplier profile, you can promote your Handshake supplier profile and wholesale products to retailers.

If you use the Online Store sales channel, then you can add an ordering widget or button that directs your customers from your online to your supplier profile on the Handshake marketplace. For example, you can create a new page, such as a dedicated wholesale page to display this content or add it to your existing page in your online store.

You can also use the Handshake-branded social media templates to promote your products on social media or in your marketing campaigns.

The ordering widget and button

Review the following table to learn more about the Handshake's ordering widget and button:

Handshake ordering widget and button overview
Ordering widget Ordering button
Description It's a dynamic component that displays a Handshake-branded image with a Shop Wholesale button. This button directs customers to your supplier profile on the Handshake marketplace. It's a Shop Wholesale button that directs customers to your supplier profile on the Handshake marketplace.
Installation You can add the widget to your online store's page without editing any code. To add the widget to another place than a page, you need to manually edit your store's code. You can add the button anywhere within your online store, but you need to manually edit your store's code.
Benefits Retailers that place their first-time orders using your ordering widget or button get free shipping and a 50 USD discount when they spend 200 USD or more.
Reimbursement After you fulfill the order and if you're using Shopify Payments, then Handshake reimburses you the 50 USD discount and up to 75 USD of the shipping fee.

If you want to customize the ordering widget or button, then you need to edit its code. If you aren't comfortable with coding, then you can consider hiring a Shopify expert. Learn more about hiring Shopify Experts.

Create a dedicated wholesale page in your online store

Creating a wholesale page in your online store can be a good way to direct customers to your supplier profile on the Handshake marketplace. You can also promote your wholesale products by creating a call-to-action button using the ordering button or widget, and add the new wholesale page to one of your store's menus.

Step 1: Create the page

To add a dedicated wholesale page to your store, you can either create a new page or edit an existing page. Use the page's Content field to add any additional information about your wholesale business that the ordering widget or button doesn't include.

Step 2: Add the ordering widget or button to your page

If you want to direct your customers to your Handshake supplier profile and give first-time customers a 50 USD discount and free shipping, then add the ordering widget.

If you want to add a button that directs people to your Handshake store without any discount or free shipping, then add the ordering button.

Step 3: Add the page to your store's navigation

If you want customers to see your wholesale page in one of your store's menus, such as the main menu or footer menu, then you can add the page to your store's navigation.

Add the ordering widget to your online store

You can add the ordering widget to a page in your online store, such as a dedicated wholesale page, from within your Handshake sales channel. You can display the widget on one page at a time.

If you want to add the ordering widget to a product or collection page, then you need to manually copy and paste the widget's code to your online store.

Add the ordering widget to a page

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Handshake.

  3. Click Open sales channel.

  4. Click Growth.

  5. In the Ordering widget section, click Add widget.

  6. In the Widget location section, select your store's page where you want to display the ordering widget.

  7. In the Widget position section, click and drag the Drag into position button, and then drop it anywhere within your page.

  8. Click Save.

Add the ordering widget to a product or collection page

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Handshake.

  3. Click Open sales channel.

  4. Click Growth.

  5. In the Ordering widget section, click Copy code.

  6. Navigate to the product or collection where you want to add the widget:

    • To choose a product, click Products, and then click the product.
    • To choose a collection, click Products > Collections, and then click the collection.
  7. In the Description section, click the <> button to show the HTML.

  8. Paste the code where you want the button to appear, and then click Save.

Add the ordering button to your online store

You can add the ordering button to a page, product or collection page. You need to manually copy and paste the button's code to your online store. You can have the ordering button in multiple pages at the same time.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Handshake.

  3. Click Open sales channel.

  4. Click Growth.

  5. In the Ordering button section, click Copy code.

  6. Navigate to the page, product ,or collection where you want to add the button:

    • To choose a product, click Products, and then click the product.
    • To choose a collection, click Products > Collections, and then click the collection.
    • To choose a page, click Online Store > Pages, and then click the page.
  7. Click <> to show the HTML.

  8. Paste the code where you want the button to appear, and then click Save.

Download the social media templates

You can download Handshake-branded social media templates, which you can edit and use in marketing campaigns on your social media accounts. The social media templates are downloadable PNG files that you can edit using third-party image editing software.

Steps:

  1. From your Shopify admin, click Settings > Apps and sales channels.

  2. From the Apps and sales channels page, click Handshake.

  3. Click Open sales channel.

  4. Click Growth.

  5. In the Social media templates section, click downloading that directs you to a shared Google Drive.

  6. Choose the template format and go to the corresponding folder. For example, if you want to use the template in an Instagram or Facebook story, then go to the IG/FB story format folder.

  7. Right click on a template that you want to download, and click Download.

  8. Edit the template on your computer using third-party image editing software, and then upload it to your social media accounts.

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