Marketing on Handshake

After you setup and publish your profile on Handshake, you’re ready to start marketing your wholesale collections to retailers.

You can add a Shop Wholesale button to any page of your online store to let retailers know about your wholesale products on Handshake. Learn about support for themes or contact Shopify Support if you have questions about adding the Shop Wholesale button.

You can also refer to Marketing and promotions for other ways to market your wholesale products on Handshake.

Add a Shop Wholesale button to a page

Add a Shop Wholesale button to a page on your store, such as your About Us page, or a dedicated wholesale page.

Steps:

  1. From your Shopify admin, go to Handshake > Marketing.
  2. Click Copy code.
  3. Go to Online Store > Pages.
  4. Click on the page that you want to add the button to, and then click <> to show the HTML.
  5. Paste the code where you want the button to appear, and then click Save.

Click View page to view the Shop Wholesale button live on your page.

Add a Shop Wholesale button to a product or collection

If you want to let retailers know about wholesale options for a specific product, or showcase your wholesale options in a collection, then add a Shop Wholesale button to a product or collection page.

Steps:

  1. From your Shopify admin, go to Handshake > Marketing.
  2. Click Copy code.
  3. Click Products > All products or Products > Collections.
  4. Click on the product or collection that you want to add the button to, and then click <> to show the HTML.
  5. Paste the code where you want the button to appear, and then click Save.

Click View or Preview to view the Shop Wholesale button live on your product or collection page.

Add a Shop Wholesale button to your store's homepage

If you want all of your store's visitors to know about your wholesale products on Handshake, then add a Shop Wholesale button to your store's homepage.

Steps:

  1. From your Shopify admin, go to Handshake > Marketing.
  2. Click Copy code.
  3. Go to Online Store > Themes.
  4. Click Actions, and then click Edit code.
  5. Click Templates, and then click index.liquid.
  6. Find {{ content_for_index }}, paste the code above it, and then click Save.

Click Preview to view the Shop Wholesale button live on your storefront.

Add a Shop Wholesale button to your store's header

Steps:

  1. From your Shopify admin, go to Handshake > Marketing.
  2. Click Copy code.
  3. Go to Online Store > Themes.
  4. Click Actions, and then click Edit code.
  5. Click Sections, and then click header.liquid.
  6. Find </header>, paste the code above it, and then click Save.

Click Preview to view the Shop Wholesale button live on your store's header.

Steps:

  1. From your Shopify admin, go to Handshake > Marketing.
  2. Click Copy code.
  3. Go to Online Store > Themes.
  4. Click Actions, and then click Edit code.
  5. Click Sections, and then click footer.liquid.
  6. Find </footer>, and then </div> above it. Paste the code above </div>, and then click Save.

Click Preview to view the Shop Wholesale button live on your store's footer.

Ready to start selling with Shopify?

Try it free