Image best practices

To keep your supplier profile and product pages looking professional and high quality, make sure your images follow the best practices set by the Handshake team.

If you need help creating or customizing your profile, then contact the Handshake team at

Image specifications

Review the following specifications for each image type.

Image specifications for images in Handshake
Image type Dimensions Format Size
Header image 2048 x 512 px PNG or JPG Less than 20 MB
Logo image 512 x 512 px PNG or JPG Less than 20 MB
Product image
  • Ideal size: 2048 x 2048 px
  • Maximum size: 4472 x 4472 px
PNG or JPG Less than 20 MB

Photography types

There are two main types of photography: individual product photography and lifestyle product photography.

Individual product photography captures close-up details of a single product from a variety of angles. Focus on clean, light-colored backgrounds and good lighting.

Lifestyle product photography captures your product being used or made. Curating and styling a scene, with or without models or props, can help customers connect with your brand aesthetic, and imagine a lifestyle made better with your product.

Photography best practices

Review the following best practices for your product photography.

Image composition

Make sure that you leave enough space around your products.

Do center your products so that there is enough empty space between the edge of the product and the edge of the image.

Example image that is cropped well

Don't tightly crop images so that products take up the entire frame or get cut off.

Example image that isn't cropped well

Color and lighting

Choose soft, angled lighting and high-contrast backgrounds to highlight contours and detail, and to keep shadows subtle. Avoid heavy shadows and dark, monotone backgrounds.

Do style products on high contrast backdrops with soft white or warm light.

Example image with soft lighting

Don't lose detail by underexposing and casting dark shadows.

Example image with dark lighting

Image quality

Professional product photography is clear and sharp, not fuzzy or pixelated. On Handshake, you can upload images of up to 4472 x 4472 pixels with a file size of up to 20 MB. The recommended dimensions for square images is 2048 x 2048 pixels. These guidelines help your images have high-resolution with clear zoom capabilities, and give your brand a professional look.

Do follow size guidelines to get clear, sharp images.

Example image with proper image quality

Don’t use dark, pixelated photos.

Example image with poor image quality

Image styling

Lifestyle photography is about creating real-life scenes that invite people to imagine how they might use your products. These images help build a story about a product and the kind of lifestyle that the buyer might aspire to. Lifestyle images transform an object into an experience.

Think about what types of situations your product will be used in, and explore pairing your products with complementary items.

Do make the main item the star of the shot.

Example image with proper image styling

Don't overcrowd the set with competing colors and details.

Example image without proper image styling

Example photography

Review the following images to see how the image guidelines should be used.

Example images that follow the image guidelines

Ready to start selling with Shopify?

Try it free