Pricing and managing your products on Handshake

You can manage your products, add product prices, and set up product details in the Handshake sales channel.

Manage products in Handshake

If you create a new product in your Shopify admin, then the product is automatically added to the Handshake sales channel. You can adjust the product's availability in your Shopify admin. The Products page in the Handshake sales channel gives you an overview of all the products that you add. You can use the search bar to filter products, and sort products by product title, wholesale price, or retail price.

Manage product availability

In the Handshake sales channel you can publish and unpublish products to the Handshake marketplace.


  1. From your Shopify admin, go to Handshake > Products.
  2. Select a product that you want to update.
  3. In the Status section, select whether to publish or unpublish the product.
  4. Click Save.

Products have the following statuses on the Products page in the Handshake sales channel:

  • Published - the product is available to retailers in the Handshake marketplace.
  • Pending - the product is ready to be published but you haven't published your Handshake supplier profile yet.
  • Unpublished - the product doesn't have all the necessary information completed, or you removed the product from the Handshake marketplace.

Products that are published to the Handshake sales channel but are out of stock still appear on the Handshake marketplace. If you don't want to display your out-of-stock products on the Handshake marketplace, then set the product status to Unpublished on the Handshake sales channel.

Your product stock levels are checked only when retailers try to checkout from the shopping cart on the Handshake marketplace. If your product doesn't have enough stock, then retailers can't checkout.

Alternatively, if you want retailers to be able to place orders for published products that are out of stock, then enable Continue selling when out of stock in your product's inventory settings in your Shopify admin.

Set up product details and add prices to your products

To publish products on the Handshake marketplace you need to set up your product prices and details. Check the following table that reviews the product details:

Handshake product details
Product detail Description
Product title and images The same product title and images are used in your online store and in the Handshake marketplace. To edit these details, go to Products in your Shopify admin. If you want to use a different title or images in the Handshake marketplace, then you can duplicate the product in your Shopify admin, change the title or images, and publish the duplicated product to the Handshake sales channel instead.
Product description You can set up a separate product description that is displayed on the Handshake marketplace only. For example, you can have one product description in your online store and another description in the Handshake marketplace for the same product.
Product variants If your product has variants, then you can select which variants you want to sell on the Handshake marketplace. You can select variants after you assign a product category and add pricing details to your product.
Product category You need to assign a product category to each product from the predefined categories in Handshake. For example, if you sell women's T-shirts, then select the Apparel & Footwear > Women's Apparel product category.

You need to add the following pricing details to each product. These details are displayed next to your products while retailers are browsing and buying on the Handshake marketplace.

Required Handshake product details
Pricing detail Description
Wholesale price The price per item that a retailer pays if they buy your product wholesale on the Handshake marketplace. This must be lower than the Retail price.
Retail price The recommended price for retailers to sell the product. This must be higher than the Wholesale price.
Items per case The number of items that are in a standard case of the product. For example if you sell 30 candles per case, then retailers need to buy candles in groups of 30.
Minimum order The smallest number of items a retailer can order of the product. For example, if you set your minimum order to 50, then retailers need to buy at least 50 items of your product.

You can set product prices and details individually or in bulk.

Set details individually


  1. From your Shopify admin, go to Handshake > Products.
  2. Click the product that you want to edit.
  3. Enter the product description in the Description section. This product description is used for your product listing in the Handshake marketplace only.
  4. In the Category section, select the product category for your product.
  5. Optional: If you want all the product's variants to have the same pricing details, then in the Pricing section check Apply to all variants.
  6. For each product variant, enter the Wholesale price, Retail price, Minimum order, and Items per case.
  7. Click Save.
  8. If your product has variants, then in the VARIANT VISIBILITY ON HANDSHAKE section, deselect the variants that you don't want to sell on the Handshake marketplace.
  9. Click Save.

Set details in bulk

When you set prices and details in bulk, they apply to all variants of each product. If you want to change the price or details of a specific variant, refer to Set details individually.

When you edit products in bulk, you can change the product categories, wholesale prices, items per case, and minimum order amounts.


  1. From your Shopify admin, go to Handshake > Products.
  2. Select the products that you want to edit, and then click Edit.
  3. Optional: In the Category section, choose the category for your products.
  4. Optional: Choose how you want to set the product prices:
    • To set a specific price that applies to each product, such as 10 USD, select Fixed wholesale price and then enter the price.
    • To set prices to be a percentage off of each products' original price, such as 15% off the original price, select Percentage discount and then enter the percentage amount. For example, suppose that you were editing three products that had prices of $50 USD, $75 USD, and $100 USD. If you entered a percentage discount of 15%, then the wholesale prices would become $42.50 USD, $63.75 USD, and $85 USD.
  5. Optional: Add any additional details such as Items per case and Minimum order.
  6. Click Done, and then click Save.

Feature products

You can feature up to four products on your supplier card. Your featured products are displayed when retailers search for suppliers in a specific product category on the Handshake marketplace.

You can feature products from a new collection, your bestselling products, or products that you want to focus on marketing. If you select less than four products to feature, then your most recently published products are also featured.


  1. From your Shopify admin, go to Handshake > Products.
  2. Click the product that you want to feature, and then select Mark as featured in the Featured product section.
  3. Click Save.

Your currently featured products are displayed on the Products page in the Handshake sales channel. Click Edit to remove or change the order of your featured products.

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